Magic 106.4 FM comes up with its latest campaign #NahiHoga

Magic 106.4 FM Womens Day 2019

Magic 106.4 FM highlights 6 women warriors who broke glass ceiling that still seems so rock-solid in many cases. Magic 106.4 FM’s morning and evening RJs, Sapna and Sud interacted with these women achievers on-air from different sectors of the society. Their stories talk about  how they were pulled back, to how they came out of it as achievers.

One of the achievers, Malini Agarwal, Founder of, talks about changing the Nahi Hoga to Hoga making it affirmative in nature of doing. She proudly talks about proving people wrong who said Nahi Hoga to her in life.

Celebrating International Women’s Day, 2019 Nisha Narayanan, COO RED FM and Magic 106.4 FM said, “This women’s day every woman should pledge to empower their fellow female counterparts. I strongly believe this will bring about a huge change in the society. These magical stories on International women’s day narrated on 106.4 FM, sheds light on those wonderful women who stood up and went an extra mile. Our endeavor is to encourage every woman to experiment and do the things that is stereotyped by the society. We at Magic 106.4 FM promote such women who go against #NahiHoga and bring forth their real life inspiring stories to our listeners.”


The campaign also mentions stories of achievers like:

  • Priyanshi Choubey: Founder Instacar
  • Simmi Sareen: Founder at Loans4SME
  • Suniti Nanda: Fintech Officer – Government of Maharashtra
  • Shweta Aprameya: MIT sloan fellowship ArthUdgam Welfare Foundation
  • Malini Agarwal: Founder of
  • Viji Venkatesh, Region Head, India & South Asia at The Max Foundation

The interviews were aired from 6th and 8th March in the morning and evening show. Guests on the show will share their struggles and their experiences.

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