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‘More Power to Radio’ at the 14th edition of the IRF & ERA

MediaInfoline May 21, 2019
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Celebrating and honouring excellence in the radio industry, the country’s premier Radio awards, The India Radio Forum (IRF) and Excellence in Radio Awards (ERA) is all set to be held on the 31st of May, at The Leela Ambience Gurgaon Hotel and Residences. The event brings together high-achievers, leaders and pioneers in the industry under one roof in recognition of the best, in the year gone by. The theme, ‘The New Wave’ promises to unveil a new chapter in the Radio industry and bring together the best in the business.

The Forum will give a platform to the most important influencers on Radio, the Radio jocks that play an imperative role in driving marketing strategies, sales and brand building. Engaging conversations and vast audience appeal on this topic, the forum will host a session on ‘Influencer Marketing – The GAMECHANGERS That Weave Magic Through Their Stories!’ with RJ Ginnie of Radio City, RJ Naved of Radio Mirchi, RJ Nitin of BIG FM and RJ Raunac of Red FM. The panel will be moderated by Akash Banerjee, Co-Founder, NAB Digital Media & Host of the DeshBhakt.

The world of advertising is constantly and rapidly evolving. To deliver meaningful campaigns, the event will also bear witness to eminent speakers from the industry like Abraham Thomas, CEO, Big FM, LV Krishnan, CEO, TAM Media Research, Rajiv Dubey, General Manager, Dabur India, Riya Mukherjee, Founder, RMWP,  Ashwin Padmanabhan of GroupM, Anita Bose of Madison Media, Divya Karani Chief Executive Officer – Dentsu X.

The popular awards show -The Excellence in Radio Awards sets the standard in quality for radio professionals, consumers and advertisers and rewards outstanding content and creativity. Conceptualized with an aim to support and honour quality in the radio broadcasting industry of India, the awards celebrate the best of Indian radio; A jury comprising a number of multi-disciplined luminaries from across industries will judge the entries.

Rajika Mittra, Promax Asia and India Radio Forum’s Country Head and Strategic Partnerships, India said, “The Excellence in Radio Awards has always set the benchmark when it comes to quality and innovation in the ever-evolving radio industry. With time, the Radio landscape has grown and thrived, and that is only possible because of the creative minds that make Radio what it is. As a platform, Radio is an extremely engaging medium with tremendous potential that is still not completely discovered. With our endeavor, we wish to honour the brilliance behind the development of the industry, spark conversations and bring engaging experiences for our audiences.”

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