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Radio City celebrates Valentine’s Day with Love Shorts by Love Guru

Shreoshree Chakrabarty February 12, 2021

Love Shorts is back with season 2 and Radio City is all set to celebrate the season of Love with Love Guru across the nation. Radio City’s Love Guru will air love stories of listeners as a part of this campaign and play love songs to rejoice in the valentine fervour. This campaign which started on 1st February 2021, will continue till 14th February 2021.

The listeners of Delhi, have been encouraged by Radio City Love Guru to share their romantic proposal. Love Guru will call back the selected message owners. If love finds its way back and if Cupid’s arrows hit the right spot, then the lucky couple will be treated by Love Guru to a luxurious date, sponsored by Radio City! Radio City will offer the enjoys to a total of 10 couples and their experiences and reactions will be posted on Radio City’s digital platforms to spread the joy during this season of love. Radio City’s social media will see heavy promotions of this campaign. The best of Love Guru Calls & love stories will be played on’s Love Guru (Hindi) web radio station. The playout will exclusively only feature calls & stories on Valentine’s Day and independent music love song compilations & love poems by poets will be played on Radio City Freedom web radio station. Based on Valentine’s Day, RJ will create one video in a series of Youtube Shorts will be created on a digital medium, which will be funny & romantic for the digizens.

Radio City’s Chief Creative Officer, Mr. Kartik Kalla said, “We started Love Guru 20 years ago when private FM radio was in his nascent stage. It was born out of a need to break the mould of film gossip and general talk shows, and ever since, it has been guiding listeners by giving them modern-day relationship advice. Today Love Guru is a household name and the most trusted confidante for all matters of the heart. Love Shorts, we aim to give words to feelings and help lovers bare their hearts to each other. And what better occasion to do this, than on Valentine’s Day!”

Love Guru will invite one lucky listener for a short chat on the radio, with a special gift in tow,  Down South, in Chennai, Radio City where Kadhal surprise is celebrated. A few local celebrities will also feature in the show. By sharing love stories from listeners across generations, Love Guru will celebrate Valentine’s day in Bangalore. Love Guru will team up with celebrities in the Hyderabad station and together they will counsel couples on relationship issues.

‘Tis the season of love, so don’t forget to celebrate it with India’s most loved, Love Guru!


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