Mirchi, India’s No. 1 radio station, is celebrating the big milestone ofhaving crossed one million subscribers, and becoming a part of the top-100 YouTube channels of India.It gets over 1 million views a day. Radio Mirchi has expanded its presence across multiple digital platforms and now reaches more than 50Mn digital consumers a month, organically.
Radio Mirchi surprised the one millionth YoutTube subscriber with a call from his favourite actor Shahid Kapoor. But in true Mirchi style, the surprise didnt end there as RJ Naved got into the act as well and pulled a Mirchi Murga on the subscriber.
Commenting on this landmark, Rahul Balyan, EVP – Head of Digital initiates, said – “This is an important milestone for Radio Mirchi. We are increasingly redefining ourselves to be in the content business and not just FM, and are transforming ourselves into a digital media company. Each of our RJs is already a big digital influencer. Most of our marketing and client initiatives are now also accompanied by a digital leg. We bring the same level of engagement on digital platforms that we bring on Radio Mirchi.”
As part of the celebrations, Radio Mirchi ran a Social campaign with the tagline #1MillionMirchi. There was an ethusiastic participation across social media as people shared what makes them Mirchi – which is, someone who is happy, and always seeing the positive side of life. Radio Mirchi is known for its sunshine outlook, with its tagline – Mirchi Sunne Waale Always Khush. But now… Mirchi dekhne waale bhi Khush.
Stay tuned for more fun and entertainment on Radio Mirchi Youtube channel!