Sai Ki Mahima completes 100 episodes on Fever 104 FM
Fever FM, India’s youth destination station, over and above playing the best of contemporary Bollywood music has been focusing on innovation and differentiation in music and non-music content. Fever FM is loved by listeners across its 13 stations for the ‘money can’t buy experiences’ it provides across its content pillars – Bollywood, music, sports, city and non-music.
Fever FM in Delhi and UP launched Sai Ki Mahima with Aushim Khetarpal in July 2017. This is a unique show that is centred on the teachings and experiences of Sai Baba, narrated by Aushim Khetarpal. The show airs between 5 AM to 7 AM and gives a platform to our listeners to share their experiences and stories related to Sai Baba. The show has successfully completed 100 episodes.
Talking about the show and its completion of 100 episodes Harshad Jain, CEO – Radio and Entertainment, HT Media Ltd. said, “At Fever FM, delivering value and to our key stakeholders – listeners and clients – is our highest priority. Our initiatives are designed keeping in mind that they must be high on listener engagement. We are very proud to have associated with Mr Aushim Khetarpal to produce a show like Sai Ki Mahima. This association has helped us in driving appointment listening and offer innovative and devotional content to listeners.”