SBI General aims to educate consumers to not let Medical Emergency become financial emergency, through its radio campaign

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SBI General Insurance, in yet another example of its commitment to improving health insurance penetration in the country, has launched a health insurance campaign on the radio. The main objective of the campaign is to educate consumers that ‘With health insurance, medical emergency will not turn into financial emergency’ ensuring consumers that when an eventuality occurs one does not have to pay out of pocket. SBI General delivers a simple yet powerful message to increase awareness and to effectively communicate the value of health insurance, its offerings and protection quotient.

This powerful radio campaign will be spread across India’s leading radio channels covering various cities, ensuring to reach most of the relevant audiences. The radio spots are created in light & humorous tone and adding to the glamour quotient, Ninad Kamath, renowned actor and voice over artist, has been the voice for the radio spots.

Shefali Khalsa, Head – Brand & Corporate Communication, SBI General Insurance said, “Relating to the season and the current times, our radio campaign message nails the need of the hour. This campaign also has a perfect blend of media planning to ensure an amplified impact of the campaign in the given markets.”

It is widely believed that ‘health is wealth’ – a maxim that has been highlighted in the current environment. An ideal way to ensure that a medical emergency does not turn into a financial emergency is by purchasing health insurance. Yet, many people choose not to buy health insurance or end up purchasing inadequate health insurance. Hence, to that extent, SBIG’s radio campaign hits the bullseye.

SBI General is one of the fastest-growing private general insurance companies, with the strong parentage of SBI, are committed to carrying forward the legacy of trust and security; and has a vision is to become the most trusted general insurer for a transforming India.

Ever since its establishment in 2009, from 17 branches in 2011, it has expanded our presence to over 137 branches pan-India. Till date, it has served around 8.7 crore customers.

SBI General follows a robust multi-distribution model encompassing Bancassurance, Agency, Broking and Retail Direct Channels. On the distribution network front, it has strong distribution partners adding up our reach to every nook and corner of India, with SBI’s over 22000 branch network, Agents, other financial, OEM and digital partners.

It currently serves three key customer segments viz. – Retail Segment (catering to Individual & Families), Corporate Segment (catering mid to large size companies) and SME Segment; and is future-ready to serve the growing needs of Indians with new age-processes and services at affordable prices.

SBI General Insurance closed the financial year 2020-21 with a Gross Written Premium (GWP) of Rs. 8312 crore with a growth of 22% and net profit of the Company grew by 32%. The company has shown steady growth for the past 4 years while maintaining a positive track record of underwriting.

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