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ABP launches All new Siyasat ka Sensex show

MediaInfoline October 24, 2018

‘Kaun Banega Mukhyamantri’ forward, ABP News launches the all-new program – Siyasat Ka Sensex. The one – hour show will be hosted by anchor – Neha Pant, and will be aired from Monday – Friday between 8pm – 9pm.

The show will aim at giving viewers opinion poll data of Madhya Pradesh, Chhattisgarh and Rajasthan during the upcoming elections. Siyasat ka Sensex will showcase research along with data driven reporting and detailed analysis of the report. The extension of all-time hit – Kaun Banega Mukhyamantri will feature all the major happenings and big news from the 3 states and will act as a barometer to see the changing dynamics for voting process and seat share.

This show will keep the audience updated with the topical stories (from these 3 states) and opinion poll dynamics including new topics every day, and their impact on seat and vote sharing.

Mr. Avinash Pandey, COO, ABP News Network said, “We are delighted to announce the launch of Siyasat ka Sensex under the banner of our highest election recall program with maximum viewership – Kaun Banega Mukhyamantri. Time and again we have pioneered the innovation in content creation and extensive editorial coverage, so when it comes to news and information that matters – ABP news is the only destination for viewers.”

He added, “This show is a sincere attempt from our side not just to deliver another election news, but to inform the people of our country about the reality of the society and thereby empower them to take decisions which will shape the future of the country. This show will redefine the way news is projected on television and consumed by the viewers & would aptly unravel the election drama as it unfolds in the three states.”

Mr. Yashwant Deshmukh, Founder, C-Voter said, “The Siyasat Ka Sensex is a ground-breaking effort by ABP and CVoter in terms of Data Journalism in India. Based on the methodology and technology used in our daily tracker for US Presidential elections in 2012 and 2016, the Daily State Tracker for Rajasthan, MP and Chattisgarh are first of Its kind exercise ever taken up in Indian Media. It will change the way Public Perception is tracked in India in a thorough scientific approach. We are happy to partner with ABP News in this historic initiative.” 

Research Methodology:

Current projections are based on ABP/CVoter daily tracking poll conducted during last seven days among 18+ adults statewide, including likely voters. The data is weighted to the known demographic profile of the States. In this way, the opinion data provides the closest possible trends. The Tracking Poll Fieldwork covers random probability samples during the last 7 days from the release date. The sample spread is across all Assembly segments in the poll bound states. MoE is +/- 3% at macro level and +/- 5% at micro level with 95% Confidence interval.


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