As Bengal prepares for welcoming ‘Maa’ and gears up for its biggest festival – Zee Bangla rises above adversities and presents to the viewers a festive entertainment extravaganza to connect with the people and create lasting impressions.
The festival provides the perfect platform for Zee Bangla as a brand, to be able to reach out to the audience and strike conversations with them.
Culturally the show aims to connect with the audience on the eve of Mahalaya – a night that is ritualistically known as nishi japon – where the people stay up all right and tune into radio or TV to listen or watch Mahalaya. The concept of the program is derived from the age-old family tradition of Bengalis, “Nishipalon” which have been organizing by the family members on the last night of ‘Pitripaksha’. Eventually, this last night of pitripaksha is the prelude to the day of Mohalaya, that marks the beginning of Devi Paksha and the end of the PitriPaksha. Bengalis used to celebrate it with much fervor, festive autumn weather and the ‘pujo-pujo‘ feel.
The program, ‘Agomoni Aradhana’ is a musical celebration, with the presence of celebrity performers of Bengal, belongs to two different generations through a bouquet of more than 40 songs, consisting of Rabindrasangeet, Nazrulgeeti, Agomoni, classical, Bangla modern & Band songs. An ensemble of popular singers – Jayati Chakraborty, Raghob Chatterjee, Sahoj Ma, Madhubanti Bagchi, Durnibar, Aditi Munshi, Neeharika ( 1st Runner up SRGMP), Arkadeep ( Winner SRGMP), Anushka ( 2nd Runner up, SRGMP). Along with them, popular YouTuber, and Singer Rishi Panda, will also grace the stage.
Thus, ‘Agomoni Aradhana’ is going to capture the mood of the celebrated night, with the duration of 4 hours, through a bunch of Bangla cultural performances. This a graceful youth adda will be hosted by the popular celebrities – Srima and Anik and the fun quotient will be nurtured by the famous Influencer Youtuber ‘Wonder Munna.’
Hence, ‘Agomoni Aradhana’ is a rejuvenated, deep rooted Pre-Puja event of Bengali culture.
Commenting on the launch of Agomoni Aradhana, Samrat Ghosh, Cluster Head – East, Zee Entertainment Enterprises Ltd said, “As Bengalis are ready to get soaked in the festive mood, Zee Bangla is ready with yet another content offering around Mahalaya. Creating an aura around Durga Puja and to engage with its audiences, Zee Bangla is ready to offer a soulful experience through seamless transition from digital to TV – starting with a digital festive content from mid night to 4.30am followed by Mahalaya telecast on Zee Bangla from 5am onwards. The effort in true sense drives inclusivity and delivers huge value amongst both digital and TV audiences.”
Agomoni Aradhana premieres on Zee Bangla Facebook Page on 6th October-2021 from 12 AM midnight