CNBC–TV18, India’s first 24-hour business news channel, is set to deliver its special programming on GST all day today leading up to the coverage of the midnight parliament session. The news network is bringing in leading tax experts, leaders in the financial space, corporate leaders and policy makers amongst others for the GST special to deliver a 360-degree coverage of the landmark event.
Shereen Bhan, Managing Editor, CNBC TV18 shares that the channel aims to deliver in-depth analysis, insights, expansive and detailed coverage and more throughout the day of special programming on GST. She says, “CNBC-TV18 has been at the forefront of covering the GST implementation. We start our special programming from 8am onwards and continue post-midnight. India’s best tax experts answer queries on the GST Helpline, Industry Interacts with key policy makers on GST Townhall, global leaders like JP Morgan’s Jamie Dimon and Cisco’s John Chambers weigh in on the reform, State Finance Ministers join in to share the transition plan. From 8 pm onwards CNBCTV18 joins hands with CNN News18 to bring you the best political and economic analysis as the Govt gets ready for the rollout in Parliament.”
Many big names in the country have featured in numerous GST-specific initiatives, activities and programs conducted by the network to clarify viewers on India’s biggest taxation reform.
To dispel doubts and demystify GST, CNBC–TV18 has undertaken many on-air, on-ground and social media initiatives.
On-ground events like GST Camps, in partnership with Taxsutra was conducted by the CNBC-TV18 across 6 cities. GST Townhall, was a special telecast on CNBC–TV18 where they had nationally invited tax experts along with Revenue Secy Hasmukh Adhia to flash light and solve queries on GST reforms. With an initiative like GST Helpline, in order to clear doubts on GST, CNBC-TV18 had a special series for their audience to offer solutions and have a Q&A session with experts openly. They also had GST Poll, a 1-hour special survey with BMR advisors to seek and evaluate the preparedness of the industry sector towards GST.
Through various activities CNBC-TV18 never fails to reach out to their audience. To keep in touch with their viewers, CNBC-TV18 has been hyperactive on digital platforms as well. With information on recent happenings, they enlighten their audience and share solutions from various industry veterans to educate their viewers.