IDFC FIRST Bank has introduced a new digital CSR campaign named #ReachOutReachWithin. The campaign is all about raising awareness and encourage conversations among people regarding mental health and its well being. It aims at spreading awareness on the importance of mental health along with a driving dialogue on achieving excellent healthcare.
The bank will be driving conversations with experts on mental health on all its social media platforms, who will be answering all the queries from people on this topic. There is also a web portal set up by the bank, that will serve as a repository of the discussions and conversations done on social media. The link to the web portal is here. The campaign will run for two days and one can find the details here.
There are about 150 million people across the entire country who are in need of immediate mental healthcare interventions. Around 46% of employees of the private sector are under massive stress because of work pressure.
To update the capacity building for mental health caregivers, IDFC FIRST Bank has also partnered with the Banyan Academy for Leadership in Mental Health as its knowledge partner.
The large panel of experts include Dr. Aditya Gopinathan, Psychiatrist, Sushrut Hospital; Sarbani Mallick, Founder and Managing Trustee, Biswa Gauri Charitable Trust; Dr. Harish Shetty, Psychiatrist and Mental Health Expert, LH Hiranandani Hospital; Dr. Lakshmi Ravikanth, Psychologist, Co-dean, Banyan Academy for Leadership in Mental Health (BALM); Chitra Paul, Special Educator and Parent of a Child with Autism; and Sonal Adlakhiya, Social Worker and Lead, Home-Again Maharashtra Chapter, The Banyan.
Commenting on the campaign, Rachana Iyer, Head CSR, IDFC FIRST Bank, said, “The Covid-induced lockdown and the uncertainty thereafter, has impacted mental health across age groups and sectors. There is a need to go beyond medicine and follow a more holistic approach to mental health. We believe that the campaign will not only solve for some deep-rooted challenges but focus more on community-peer support, inclusion, accessibility, and awareness to create significant impact on-ground.”
The #ReachOutReachWithin campaign kick starts from January 16 to 17, 2021. Register yourself for the #ReachOutReachWithin campaign by clicking here.