To promote Bangladesh globally, the government is thinking of hiring influential US TV channel CNN International Commercial (CNNIC).
On 22nd February, when the United Nations Committee for Development Policy recommended Bangladesh’s graduation from Least Developed Country (LDC) status, CNNIC made a proposal to the government in this regard, said a letter issued by CNNIC.
It proposed to sign a deal titled “Understanding on CNN International Commercial partnership opportunity to brand Bangladesh Globally for the ministry of commerce, Bangladesh”.
The ministry of commerce (MoC) forwarded the letter seeking the prime minister’s approval, taking consideration of building image and branding the country, just four days after receiving the proposal from CNNIC.
2021 is an important year for Bangladesh, as the letter stated because it is the year for the golden jubilee of the country’s independence and it is going to celebrate the year as “Mujib Borsho” — the birth centenary of Father of the Nation Bangabandhu Sheikh Mujibur Rahman.
CNNIC made the proposal to the government for promoting the Bangladeshi brand, keeping in mind these two thematic ideas.
To build up an image among the global community, the government has the intention to brand Bangladesh.
Founded in the year 1980, Cable News Network (CNN) is a multinational news-based pay television channel. American media proprietor Ted Turner and Reese Schonfeld founded it as a 24-hour cable news channel and it is now headquartered in Atlanta. CNN was ranked third in viewership among cable news networks in 2019. With an average of 972,000 viewers, it was behind Fox News and MSNBC. Seen by viewers in over 212 countries and territories, CNN programming has aired through CNN International globally.
On August 30, 1995, CNN launched its website, CNN.com. Over its first decade, the site attracted growing interest and is now one of the most popular news websites in the world. The user-generated content, social media and the widespread growth of blogs have influenced the site.