In the Covid19 era, what makes people happy? A Global Happiness Survey by Ipsos in 30 markets and among 20,504 adults shows that the barometers of happiness are defined by the intangibles: Mental and physical wellbeing, companionship (with spouse or partner), meaningful life, recognition led to success, among others.
Global citizens too more or less have similar determinants of happiness – physical and mental wellbeing, relationships with companions, meaningful life and children.
Time spent on social media, moving to another country and new political leadership are sources of least happiness, both for urban Indians and global citizens.
Urban Indians also mentioned the state of the economy and how much free time they have, as attributes that were least happiness-inducing.
Amit Adarkar, CEO, Ipsos India elucidating on the findings said, “The pandemic has shifted the focus on what are the true generators of happiness and interestingly health and wellbeing, companionship, meaningful life than mere subsistence, acclaim, are the attributes fueling happiness for urban Indians. Notably, moving to another country is seen as a dampener to happiness unlike in the past when it was aspirational. People are working longer hours after the pandemic but free time expectation for happiness has fizzled out. People are still reeling under the impact of the pandemic and are being overtly realistic in their expectations and not pushing themselves or being aggressively ambitious, though deep down recognition with success is still considered a great happiness inducer.”
How does India stack up on Happiness?
The Ipsos global survey shows India among the top 5 happiest markets in the 30 market survey. India is placed 5th in the pecking order with 82% of the urban adults polled saying they are happy. The top happiest markets were the Netherlands (86%), Australia (85%), China (83%), Great Britain (83%), India (82%), Saudi Arabia (81%), France (81%), Canada (80%), Sweden (78%) and the United States (76%). Only two countries show fewer than one in two adults saying they are happy: Argentina (48%) and Turkey (42%).
“Indians have seen horrible times in the bad waves of the pandemic and they’ve learnt to live with the virus. And urban adults are focusing on health, wellbeing, relationships, purpose to access happiness,” sums up Adarkar.
About the Ipsos Global Happiness Survey 2022
These are the findings of a 30-country Ipsos Global Happiness Survey conducted November 19 – December 3, 2021, among 20,504 adults aged 18-74 in the United States, Canada, Malaysia, South Africa, and Turkey, 21-74 in Singapore, and 16-74 in 24 other countries, via Ipsos’s Global Advisor online survey platform.
Each country’s sample consists of 1000+ individuals in Australia, Brazil, Canada, China (mainland), France, Germany, Great Britain, Italy, Japan, Spain, and the United States, and 500+ individuals in Argentina, Belgium, Chile, Colombia, Hungary, India, Malaysia, Mexico, the Netherlands, Peru, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Sweden, and Turkey.
The samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, Poland, South Korea, Spain, Sweden, Switzerland, and the United States can be taken as representative of these countries’ general adult population under the age of 75.
The samples in Brazil, Chile, China (mainland), Colombia, India, Malaysia, Mexico, Peru, Romania, Russia, Saudi Arabia, Singapore, South Africa, and Turkey are more urban, more educated, and/or more affluent than the general population. The survey results for these markets should be viewed as reflecting the views of the more “connected” segment of their population.
Prior fieldwork waves were also conducted on Ipsos’s Global Advisor online survey platform. The Aug 2020 Wavre was conducted Jul 24 – Aug 7, 2020, among 19,516 adults in 27 countries. The June 2019 wave was conducted May 24 – Jun 7, 2019, among 20,327 adults in 28 countries. The February 2018 wave was conducted Jan 26 – Feb 9, 2018, among 19,428 adults in 27 countries. The March 2017 wave was conducted Feb 17 – Mar 3, 2017, among 18,523 adults in 26 countries. The May 2013 wave was conducted May 7 – 21, 2013, among 18,513 adults in 25 countries. The Dec 2011 wave was conducted Dec 6 – 19, 2011, among 21,245 adults in 24 countries.
The data is weighted so that each market’s sample composition best reflects the demographic profile of the adult population according to the most recent census data.
The Global average reflects the average result of all the countries and markets where the survey was conducted that year. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.
Where results do not sum to 100 or the ‘difference’ appears to be +/-1 more/less than the actual, this may be due to rounding, multiple responses, or the exclusion of don’t knows or not stated responses.
The precision of Ipsos online polls is calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 4.8 percentage points. For more information on Ipsos’ use of credibility intervals, please visit the Ipsos website.
The publication of these findings abides by local rules and regulations.