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Microsoft and CNBC-TV18 launch SMB UTSAV to reward SMB heroes

Madhushree Chakrabarty December 15, 2020
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CNBC-TV18 along with Microsoft launch SMB Utsav to recognize and reward the unsung Small and Medium Business heroes of the Indian economy. This is an opportunity for the SMBs to get a business and technology offerings worth ₹ 15 lakhs and support their growth in these unprecedented times.

The Small and Medium Businesses have been playing very crucial role during these times, even after their businesses have also been hit badly by COVID-19. And, amidst all these uncertain times they have inclined towards the modern technology that plays a major role in their businesses’ growth and prosperity in this digital age and also in the future.

The event will start from 7th December 2020 and will run for 4 months. This will recognize and reward the best SMB for their business/organizational strength every month. The aim of the event is to provide a game changing environment for these small and medium businesses that enables operational efficiencies, increased productivity and flexibility. With the help of Investment Information and Credit Rating Agency of India(ICRA) analytics – the knowledge partners, CNBC-TV18 will shortlist businesses from the received entries and assess their mettle that helped tide over the recent adversities. The winners will be awarded with benefits of worth 15 lacs, including business benefits, technology benefits by Microsoft and country wide promotion on the CNBC-TV18 platforms.

Commenting on the same, Smriti Mehra, CEO at CNBC-TV18 said, “Considering the situation of the current time, we have realized that implementation of technology is a must for every business. With more and more innovations coming into the picture, it is only practical that SMBs adapt to them and take their businesses to the next step. Using the expertise of Microsoft, we want to help businesses realize their potential and give them a boost towards their growth with digital transformation and help uplift the economy of our country.”

To know more about the event or nominate yourselves, visit here.

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