The Ministry of Health and Family Welfare (MoHWF) partners with ShareChat, Indic language social media platform, and Moj, India’s number one short video app. MoHWF has organized a webinar along with ShareChat and Moj to spread awareness about COVID appropriate behaviour and the world’s largest vaccination drive. The event was supported by Bill and Melinda Gates Foundation (BMGF) and was held on the occasion of World Social Media Day.
An actionable Toolkit was also shared during the webinar, which listed out the steps that social influencers can take to encourage COVID appropriate behaviour and taking the vaccine. The webinar encouraged the social influencers to act and advocates to amplify and share accurate and credible information on COVID-19, counter vaccine hesitancy and misinformation.
There was strong participation from the Ministry with various senior bureaucrats including Ms Padmaja Singh; Shri. Lav Agarwal amongst other senior officials. Ajit Varghese, Chief Commercial Officer, ShareChat and Moj also participated.
Commenting about ShareChat and Moj’s initiative, Mr. Lav Agarwal, JS, PH Division, MoHFW said, “We thank the ShareChat team for arranging and partnering with influencers on the occasion of World Social Media Day.” Talking about the influencers’ work he further stated, “As influencers, you represent the youth of this country, and we need your support to make an impact in disseminating factual and evidence-based information to reach people far and wide and help the country to come out of COVID-19 successfully.”
Speaking about the event, Ajit Varghese said, “We are excited to work with the Ministry of Health and Family Welfare and play a part in their effort to fight COVID-19. The event was a massive success with 400+ influencers attending the webinar. We now hope the influencers with their massive reach on the platforms, will put in their efforts to fight COVID by driving home the importance of safety measures, drop vaccine hesitancy and misinformation.”
