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Moj app launches Moj Holi league to celebrate Holi virtually

Shreoshree Chakrabarty March 26, 2021

To celebrate the festive occasion of Holi, Moj has actively started the ‘Moj Holi League’ (MHL) campaign for its community. Binding the colours of joy and happiness, the six-day campaign will hold fun contests, engaging challenges, and a new theme every day for creators to create entertaining content.

The creators from all over the country will be participating in the virtual celebration of Holi via Moj, the leading short-video app. The league has an interesting lineup of creators where they will be divided into six teams themed on different colours. The creators will be playing against each other to win the league.

Moj has built a Prediction Filter called ‘MHL Teams’, as a part of the creative campaign. This filter is developed for the creators to find out which team they belong to. On applying the lens, a burst of colours and the team name will be appearing across the creator’s screen.

 “Holi, the festival of colour and spring is widely popular, and with the Moj Holi League we are committed to bringing our community together to indulge in festivities and celebrate in full vigor,” said Shashank Shekhar, Director – Content Strategy, Moj. “The idea behind organizing MHL is to spread happiness and encourage our community to celebrate Holi from the safety of their homes” he added.

In the league by Moj, the creators have to participate in the list of activities that include interesting challenges, pranks, and games to create engaging and diverse content, thus showing support to their respective teams. The creators have a chance to win amazing prizes like iPhones, Nykaa/Myntra vouchers, ring lights, Echo Dot, etc. every day. The team with the highest views, participation, and engagement on their content will be the winning team of the MHL.

Indulging in the true spirit of the Holi festival, MHL celebrations are expected to bring the entire Moj community together.

Moj is one of the leading short video platforms in India. The app has a monthly active user of over 80 million. It takes pride in providing the platform to a talented community of artists to express their creativity and inspire millions of people. For an exceptional social experience, Moj has an easy UI and new features being introduced regularly. The app is available on both iOS and Android.

The Moj app can be downloaded on your smartphone by clicking here.


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