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‘Safer For Each Other 2.0’ marketing campaign introduced by Uber

Shreoshree Chakrabarty November 9, 2020
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Uber is undertaking various safety measures for both riders and drivers which includes in-car partitions and frequent disinfection of vehicles. Hence, to reassure riders, Uber has launched the second leg of its marketing campaign, ‘Safer For Each Other 2.0,’

As a part of this campaign and commitment, the company has already installed safety screens in 42,000 cars across 7 cities and 81,000 autos across more than 20 cities. To ensure an additional physical barrier between drivers and riders follow social distancing on a trip to help and minimise contact, these high-quality safety partitions are being installed just behind the driver’s seat.

Through ‘Safer For Each Other 2.0’ Uber’s partitions act as a tangible marker of safety in autos and cars. Both riders and drivers are helping each other to maintain a distance by sitting on the opposite sides of the safety screen and keeping themselves #SaferForEachOther.

Talking about the campaign, Sanjay Gupta, Marketing Director, India SA & APAC Rides Brand Marketing, Ubersaid, “At Uber, we are constantly defining transportation safety standards. The campaign salutes the human spirit & ability to move forward amidst a crisis. As a brand that is reimagining how people move forward safely, the campaign highlights the importance of safety screens in maintaining physical distancing, while keeping riders & drivers connected on the common goal of keeping each other safer.”

Since the pandemic has hit the grounds of the nation, Uber has come up with various features and policies to help riders and driver-partners feel safer. To build a new product experience for protecting everyone, whenever they use the Uber service, the company’s tech and safety teams have been working overtime. Mandates around driver education on Covid-19 related safety protocols, pre-trip mask verification selfies for drivers and riders and other safety measures have been launched by Uber along with an updated cancellation policy.

Keeping these measures in mind and ensuring complete safety, Uber has free of cost distributed 2,00,000  bottles of disinfectants and sanitisers and over 3 million masks to its driver-partners.

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