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TOI’s #CutTheShame raise awareness about menstrual health among men


The nation’s largest news brand, The Times of India has launched the #CutTheShame initiative on World Menstrual Hygiene Day that is May 28th. The #CutTheShame initiative is aimed at raising awareness about menstrual health and period poverty among men to break the silence around menstrual shame.

According to estimates from several women’s health organizations, 84 percent of Indian women have restricted or no access to sanitary napkins, with the ongoing COVID-19 induced lockdown. This is forcing hundreds of thousands of young girls and women to resort to the age-old unhygienic practice of using cloth during their periods.

As per a WaterAid report, lack of access to hygiene is the fifth biggest killer of women in the world. Hundreds of millions of menstruating women are still made to feel unclean and ‘impure’ by their own families during these stressful times. It is high time we put this issue on the table.

The Times Of India is working towards bringing voices of experts and activists who have worked relentlessly, emancipating and empowering women from the shackles of period shame.

Speaking on the importance of menstrual hygiene in these times,  Durga Raghunath, Digital Head – Times Of India said, “Menstrual health and hygiene should be discussed openly like any other topic concerning our health. Unfortunately, that is not the case. Conversations on periods are still shrouded in secrecy and conducted in hushed tones as it remains a source of shame and discomfort for young girls, and older women because of taboos associated within family structures. As a large media organization with over 40% women’s leadership, and the power to drive awareness, we believe that the shame surrounding periods needs to be weeded out of our culture and period poverty must be brought to an end so that women can take charge of their bodies and live with greater dignity and empowerment.”


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