Based on its ‘OneFamily’ ethos, Mumbai Indians launched a brand-new regional titled ‘Aplya Family Cha’. Aplya Family Cha is a Marathi campaign coinciding with – Ganesh Utsav, the State’s biggest festival, celebrating the togetherness of its fans in Maharashtra.
Led by captain Rohit Sharma, the catchy video features a galaxy of Mumbai Indians players. The Mumbai trio – Arjun Tendulkar, Dhawal Kulkarni, and Aditya Tare along with Hardik Pandya, Ishan Kishan, Suryakumar Yadav and Krunal Pandya. New Zealand’s Trent Boult, South African Quinton de Kock and West Indies Kieron Pollard give an international flavour to the campaign.
Mrs Nita Ambani, the owner of Mumbai Indians also makes a special appearance in the campaign speaking to the fans in the local language in the video.
The ‘OneFamily’ tagline embedded in Mumbai Indians’ has become a part of the champion team’s culture. The latest campaign conceptualized on ‘Aplya Family Cha’ – meaning ‘Our Family’, showcases the strength in perseverance, oneness, and determination and to rise together.
The campaign has been created by Lowe Lintas and will run on OOH, TV, Digital and Radio.
The video can be watched here.
The 2021 season of the Indian Premier League, which had got stalled in May earlier in India, has now moved to UAE and will resume with 5 times champions’ Mumbai Indians taking on Chennai Super Kings on September 19.
Based in Mumbai, Maharashra, Mumbai Indians are a franchise cricket team. The team competes in the Indian Premier League. The team is owned by Reliance Industries, India’s biggest conglomerate, through its 100% subsidiary IndiaWin Sports. The team has played its home matches in Mumbai’s Wankhede Stadium in the 33,108-capacity, ever since its establishment. Mumbai Indians became the first franchise among the IPL franchises, to cross the $100 million mark in brand value in 2017. In 2019, the brand value of the team was estimated at INR 809 crore (roughly $115 million).