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Sports comes with a new campaign Cricket Machao during the IPL Season

Madhushree Chakrabarty April 14, 2021

The leading online fantasy sports platform, celebrates the IPL Season with its latest campaign and video song Cricket Machao. The campaign showcases every fan’s reaction to the actions during the matches and represents the spirit of cricket in India. The music video of the campaign features Bollywood actor Divyendu.

Expressing his views on the campaign and the launch of a new video, Mr. Saurabh Chopra, CEO of said, “At BalleBaazi, we are constantly discovering ways to connect with our users. Our aim has always been able to provide the users with the best possible experience by constantly innovating and maintaining their interest. Through this new campaign, we believe that we can relate to the ardent cricket fans with the choice of entertainment they are looking for. The fervor and love for cricket enable people to come together during the IPL and support their favorite team. As a majority of the fans will be enjoying the game from their homes, we want to establish a connection with them as well as sustain their interest in the game. #CricketMachao celebrates the passion and enthusiasm the Indian audience has for cricket which will enable them to enjoy the IPL season and have a gripping gaming experience.”

He further added, “We are thankful to Divyenndu for associating with us and bringing this concept to life. We totally love this fun side of his and am sure the audience will too.”

The music video features Bollywood actor Divyendu, who himself is a die hard cricket fan. In the video, he will be seen reacting like every cricket fan to the actions during the matches.

Sharing his excitement, brand endorser Divyenndu said, “I am a huge cricket fan, and it gives me immense joy to be a part of a campaign that coincides with my passion. We had a great time shooting for the video and still cannot stop grooving to the amazing beats. Being an Indian, the love for cricket comes from the heart. While this IPL season is yet again to be watched from our homes, I am looking forward to playing on which is going to be my must-do this cricket season. Therefore, I am all set to Cricket Machao with BalleBaazi this IPL season.”


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