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CEAT and Edges and Sledges enters into a partnership

Madhushree Chakrabarty February 12, 2021
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Indian tyre manufacturer, CEAT tyres has partnered with India’s biggest cricketing podcasts, Edges and Sledges. This partnership is aimed at making CEAT messaging integrated into future podcasts and will also allow the company to engage with the wider cricket community.

With this association with Edges and Sledges will continue CEAT tyres association with cricket. It all started with CEAT Cricket Rating Awards and has gone stronger with Strategic Time out Sponsorship in IPL and has entered into endorsement deals with famous cricketers like Harmanpreet Kaur, Rohit Sharma, Shreyas Iyer, Ajinkya Rahane, Mayank Agarwal, etc. 

Speaking about this association, Mr. Amit Tolani, CMO, CEAT Limited said, We are proud to associate with Edges and Sledges. The podcast as a medium is very engaging and reaches out to a wide customer base. The engagement of the listeners is extremely high. At CEAT, we are always on the lookout to explore new mediums and this is one of those partnerships in that direction. Also, CEAT is a global brand and because of the massive reach that podcasts have internationally, we will be reaching out to newer audiences as well. 

Edges and Sledges are perhaps one of the most exciting podcasts in the field of cricket and given our brands association with Cricket over the last 25 years, we see this as a natural fit.  We hope this long-standing partnership continues to evolve going forward.” 

Edges & Sledges has been created and hosted by Dhananjaya Chak (DJ), Varun Garg, and Ashwin Garg. All these three hosts are cricket fans who live in USA, Singapore, and London. The weekly podcasts are about the biggest cricket stories of cricket of the week and are streamed over Google Podcasts, Apple Podcasts, IVM Podcasts, Saavn, Spotify, etc. 

CEAT was established in the year 1958 and is the flagship company of RPG Enterprises. CEAT has a strong presence in India with a turnover of US$ 4 Billion.

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