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Cinépolis to ‘Live Screen’ the FIFA World Cup Russia 2018 in its Theatres

MediaInfoline June 15, 2018

Cinépolis has acquired the rights to a live broadcast of the knockout matches of FIFA World Cup Russia 2018. With this initiative, Cinépolis India becomes the first exhibitor to celebrate and showcase the football fever on the big screen in India. This partnership will go a long way in replicating the spirit & ambience of an actual football stadium, thus delivering great news for all the football enthusiasts.
The screenings would allow people who share the great passion and love for football, regardless of any social background, to come together to interact, watch and celebrate the last leg of the tournament across select Cinepolis properties. With the world’s attention bearing down on this single championship moment, the FIFA World Cup Russia 2018 will be showcased in 15 Cinépolis theatres across Delhi, Bangalore, Mumbai, Kolkata, Pune and Guwahati on 101 large screens. The result – amazing, larger than life visuals and a stadium-like feel in a fan-filled auditorium.
Whether you’re a fan of Team Argentina, Brazil, England, Germany, France, Portugal, or any team, all football fans will realize that theatres aren’t just for movies anymore. The cinematic experience will allow the patrons to enjoy the match by making them feel like they are right there on the Luzhniki Stadium pitch in Russia. All the event sponsors are excited to be associated with this novel initiative.
Speaking on the association, Mr. Devang Sampat, Director – Strategic Initiatives, Cinépolis India, said “We are excited to be the first ones to offer the ‘Stadium-Like’ Live Screenings of the 2018 FIFA World Cup. In India there are many cricket fanatics, but the introduction of ISL and Indian Football team doing exceptionally well has taken the spirit of soccer to a new level. We want to use this as an opportunity to take the theatre experience a notch higher and give a chance to our patrons to enjoy the game with like-minded people. So for this special event, we will be re-creating a stadium like feeling inside our theatres. Since we don’t want our patrons to miss out on their favourite drink while enjoying the game, we will be serving liquor during these screenings. We will be obtaining the requisite licenses for this purpose”.
Although World Cup only happens once every four years, it unites people regardless of age and race as they cheer on their favorite teams. So now don’t just watch, but experience this FIFA World Cup Russia 2018, the way it is meant to be by enjoying the enthralling game only at Cinépolis.


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