DHL Express becomes Principal Sponsor for Mumbai Indians
DHL Express enters into a partnership with the five-times champions of the Indian Premier League, Mumbai Indians. The partnership is in the form of a Principal Sponsor and Official Logistics Partner. This is the first time, that DHL Express has entered into a cricket franchise sponsorship.
These associations with global brands like DHL Express, Mumbai Indians are growing as the fast-emerging global sports club and preferable brand of choice for other brands. Recently, Brand Finance has rated Mumbai Indians with AA++, which indicates that Mumbai Indians has been getting the consistent performance of the team, stakeholders’ trust, and high brand investment.
Commenting on the partnership, RS Subramanian, Senior VP, and MD, DHL Express India, said, “Globally, DHL supports some of the world’s largest and most popular sports formats – from football to rugby, Formula One, and even e-sports. Today marks our foray into another crowd favorite: T20 Cricket. Cricket is a game that is well-loved and followed with ardent devotion in India, and many nations across the world. It, therefore, gives me great pleasure to come on board as a Principal Sponsor and Official Logistics Partner for Mumbai Indians.”
Sandeep Juneja, VP – Sales and marketing, DHL Express added, “As the team behind the five-time IPL winning sports team, Mumbai Indians, our brand will be placed prominently at the back of the jersey. With this new association, we will be able to take our brand into the living rooms of a large cricket fan base that cuts across gender, age groups, and geography.”
A Mumbai Indians spokesperson said, “We are delighted to partner with global brand DHL Express. The combination of DHL Express’s international market network, and Mumbai Indians’ global fan following, brings in a unique dimension to our partner association program, allowing both brands to leverage their vast consumer interface.
“We are proud of the fact that global brands such as DHL Express see Mumbai Indians as their preferred partner. It is testament to the trust that our club has earned and established through continued on-field success in conjunction with strong brand ideology.”
DHL will be the fourth partner brand for Mumbai Indians, apart from Marriott International, Cadbury, and Samsung.
DHL is also the greatest supporter of other sports events as well, such as ESL One, Formula 1, HSBC World Rugby Sevens Series, and MotoGP. DHL is also the sponsor of Manchester United.