Dream11 becomes the exclusive Official Fantasy Game Partner for ICC
Dream11 announced its exclusive worldwide partnership with the global governing body of Cricket – International Council of Cricket (ICC) as its ‘Official Fantasy Game Partner’ till 2023. The partnership between Dream11 and ICC will help bring together cricket’s billion fans across the world to experience the excitement and thrill of playing fantasy sports.
Cricket fans will have the unique opportunity to select their fantasy teams once the official team squads are announced, for all official ICC global events. In addition to this, Dream11 will be integrated across all branding and marketing collateral of ICC events. Cricket fans are in for a highly engaging and immersive viewing experience on Dream11, getting closer to the real-life sporting action by virtue of their fantasy teams. Dream11 will develop and operate fantasy games relating to ICC events that will include all the T20 matches, World Cup and Test matches across major Men, Women, Junior and Qualifier events.
Announcing the partnership, Harsh Jain, CEO and Co-Founder, Dream11 said, “We are thrilled to be the global Official Fantasy Game of ICC – the apex body of cricket, for all their matches going forward. The ICC Dream11 partnership will provide the best, most trusted fantasy cricket experience to billions of fans globally. Cricket fans are in for a highly engaging and immersive experience helping them to get closer to the real-life cricketing action by virtue of their ICC Dream11 teams. This exciting partnership gives us both the perfect opportunity to revolutionise sports consumption and be the catalyst to increase fantasy cricket adoption from the current base of 4.5 to over 10 crores globally.”
Commenting on the partnership, David Richardson, CEO of the International Cricket Council, said, “The ICC is delighted to welcome Dream11 on board to deliver a fantasy cricket platform for cricket’s one billion plus fans across all ICC events. Giving fans the opportunity to enjoy our sport in more ways, by playing fantasy cricket throughout the tournament or for individual games, is important to us.”
The fantasy sports ecosystem has been growing exponentially in India over the last few years. From 20 lakh users in 2016, the base has grown to about 5 crore fantasy sports users, with estimated projections of over 10 crore Indian sports fans playing fantasy sports by 2020. With the advent of affordable smartphones and high-speed internet access, there has never been a better time to be a sports fan in India.
The ICC-Dream11 fantasy game can be accessed here – here