Duracell, the iconic consumer battery company and the leading manufacturer of high performance alkaline batteries worldwide launched ‘Durathon’ – Mumbai’s first family run; on Sunday, November 12, 2017 at Bandstand Bandra, Mumbai.
Mandira Bedi, actress, anchor, designer initiated the run with her energetic son, Vir. She said, “It was such an amazing experience to run with Vir. I have always promoted fitness and well-being and this time, my son got to join me in my objective. My son, immensely inspired by the energy of the Duracell Bunny ran with great enthusiasm at the event. A family that runs together has fun together and that is the uniqueness of Durathon”
Being an early morning start, participants were surprisingly energetic and enthusiastic for the run. Like the famous running Duracell Bunny, kids and parents ran together to show how they can go stronger for longer as they unlocked their inner power when finishing together the 2 KM or 5 KM run. Duracell celebrated this run with more than 200 families with 700 participants along with Children’s Day which is on November 14, 2017.
David Abraham, Duracell Marketing Director for Middle East and India explains, “We are very happy to have initiated Mumbai’s first family run, Durathon. Such experiential marketing makes Duracell contextually and emotionally relevant. People simply love the Duracell Bunny that runs stronger for longer and always graciously wins. It was a great experience to see so many families unlock their power during Durathon when they ran together, stronger for longer. Just like the Bunny, just like our Duracell batteries.”