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Eros Now announces partnership with 2020 Abu Dhabi T10 Tournament

Shreoshree Chakrabarty January 14, 2021

Eros Now announces a streaming and branding partnership with the fourth edition of the T10 Tournament that is going to be helpful in Abu Dhabi. Abu Dhabi is holding this tournament for the second time. The Eros STX Global Corporation owned Eros Now, is also the official team sponsor of Team Abu Dhabi. Eros Now will LIVE stream the popular cricket tournament in significant international markets, as a part of the multi-year deal. The countries where it will be LIVE streamed are Canada, Hong Kong, Australia, Nepal, USA, Bhutan, Sri Lanka, Malaysia, Afghanistan, Maldives, Bangladesh and Indonesia.

A recent report by Media Partners Asia shows that India’s online video market will reach $4 billion by 2025, and sports viewership will be instrumental to this growth. The best of tournaments has been explored by the cricket fans from all over the world and they are willing to pay more for premium content. The brand’s growth among global cricket fans is expected to drive incremental platform usage with the addition of the Abu Dhabi T10 live-stream to Eros Now.

Satiating the growing demand for “cricketainment” internationally, Abu Dhabi T10 will take place from January 28 to February 6. Eros Now aims to create a deeper connection with its subscribers as Team Abu Dhabi’s Title sponsor. The subscribers situated in the Middle East and 12 significant international markets following Indian content widely as well as cricket by live-streaming the entire cricket tournament that features some of the best international players.

Commenting on the development, Ali Hussein, CEO, Eros Now said, “The content available on streaming platforms is evolving with the continuous change in audiences demand for preferred content. Live cricket streaming is another avenue for Eros Now to deliver the best of content to sports lovers in international markets. Thus, the Abu Dhabi T10 is the perfect association for us to enter into the sports live streaming category and take a step further to drive growth momentum.”

Matthew Boucher, CEO, Abu Dhabi Cricket added, “Global multiplatform viewership in priority tourism source markets is a key driver behind our 5-year 2019-2023 agreement to be the host destination of the Abu Dhabi T10. In this digital age, we are thrilled to offer cricket fans the best of the sport – and the best of Abu Dhabi – through Eros Now, which has a massive audience base globally.”

All the LIVE games and highlights of Abu Dhabi T10 can be accessed by all the subscribers of Eros Now residing in any of the listed 12 international countries (Canada, Hong Kong, Australia, Nepal, USA, Bhutan, Sri Lanka, Malaysia, Afghanistan, Maldives, Bangladesh and Indonesia).


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