Latest News Advertising, Brand, Television, Radio, Digital-Marketing

Type to search

Sports

ESPL signs Infinix Mobile as title sponsor

Share

The Esports Premier League (ESPL), India’s first-ever franchise-based Esports league has partnered with smartphone maker Infinix Mobile as the title sponsor for its inaugural edition. The partnership aims at revolutionizing Esports in the country and bring its excitement to the mainstream through the nationwide tournament.

While talking about the launch of Esports Premier League (ESPL) and its association with Infinix Mobile, India Today Group Vice Chairperson, Kalli Purie said: “This pandemic and the resultant lockdown have contributed to propelling the esports industry into mainstream entertainment. India Today’s Gaming and Esports platform will provide a thrilling experience to its users through a wide range of games, online tournaments, and an opportunity to win exciting prizes. These are very exciting times as smartphone usage continues to grow exponentially and I believe the partnership with Infinix Mobile will help us intensify our mission of taking Esports to the next level in India.” 

“The Indian online gaming industry is growing at a rate of almost 27% per annum and is estimated to reach $2.8B by 2022. The current pandemic situation has further fuelled the growth of the gaming industry in India. At Infinix, we are part of this revolution by making devices for the mid-range segment that is feature-rich and enhance the users gaming experience, to further amplify the gaming capability of a user our R&D has developed a technology called Darlink which optimizes and improves the performance of a device on several parameters. Our partnership with India Today for the Esports Premier League is just another step towards achieving the same goal. We look forward to a fruitful association and intend to encourage budding talent in this field,” Mr. Anish Kapoor, CEO of Infinix Mobile said while announcing the association.

The league will be streamed on multiple platforms including OTT giant Disney+ Hotstar as well as the official YouTube and Facebook channels of India Today and Aaj Tak along with their websites.

The tournament will be played over a period of two and a half months and will have the initial two levels to screen the best eight teams which progress into the grand finale representing eight cities across the country including Delhi, Mumbai, Chennai, Kolkata, Bengaluru, Hyderabad, Punjab, and Rajasthan.

Tags:

Leave a Comment

Your email address will not be published. Required fields are marked *

two × 2 =