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ESPNcricinfo appoints Zeno Group as its PR partner

Madhushree Chakrabarty December 22, 2020
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Zeno Group wins PR mandate for ESPNcricinfo. As a part of the mandate, Zeno Group will be responsible for leading ESPNcricinfo’s communication strategy that is delivered across its digital and traditional media channels with media relations. This broad approach is aimed at amplifying and growing the industry identity of the brand in India. The appointment of the agency happened at a very crucial time as a renewed interest in cricket is at an all-time high.

Founded in the year 1993, ESPNcricinfo is one of the best cricket websites in the world. The website features articles written by some of the most popular cricketers and cricket writers of the world, provides all cricket news and live coverage of all one-day international matches and Tests. The also shows the detailed statistics of all of the 50,000 first-class cricketers and 3000 international cricketers, to have played the game.

Gaurav Thakur, Director of Marketing & Business Development at ESPN said, ‘‘Pioneering in offering in-depth and comprehensive cricket coverage, ESPNcricinfo today continues to innovate in offering fans an enhanced digital cricket experience, powered by an exceptional and passionate team. In Zeno, we have found a partner who is an extension of our culture, aligns with our goals, and mirrors our pursuit for excellence with enthusiasm. We are confident in Zeno’s ability and innovative mindset to scale our reach, thereby expanding the value generation momentum for our brand.”

Rekha Rao, Managing Director, Zeno India said, “This is an exciting time to partner with ESPNcricinfo, an industry leader in the single-sport digital domain, especially amid a renewed enthusiasm among the global cricketing community. Zeno has a long-standing history in sports globally, partnering with some of the biggest domestic and international professional leagues in the world. Our industry and media experience will help build ESPNcricinfo’s industry profile and scale its reach among newer audiences.’’

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