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Eurosport India brings ODI series between Ireland and UAE

Madhushree Chakrabarty January 7, 2021

Eurosport and Eurosport HD India to organize a bilateral series between UAE’s full member team against Ireland. This will be a visual delight for the Indian cricket fans after the pandemic. The matches will be broadcasted from 8th January, 11:00 AM IST onwards. The series will be in partnership with Eurosport and a sports marketing company, ITW Consulting. It will be the next biggest tournament in cricket after PSL 2020. The matches will be played at Abu Dhabi’s Sheikh Zayed Cricket Stadium on January 8, 10, 12, and 14.

Vijay Rajput, Senior Vice President – Affiliate sales and Head of Sports Business, Discovery – South Asia said, “Cricket is the most loved sport in the country and with the broadcast of this historic series Eurosport India takes a major step towards bringing India’s favorite sport to our viewers .” He also added, “This partnership is our second major association in cricket and we will look to bring more cricket action for our viewers in the upcoming days. The series being UAE’s first bilateral series with a full member team – Ireland after the pandemic makes it all the more special and we are proud to be associated with it.”

Speaking on the series, Mubashshir Usmani, General Secretary, Emirates Cricket Board said, “India is a nation that loves its cricket and we are thrilled that Eurosport India will bring this series to the cricket fans in the country. This is our first bilateral series with a Test-playing nation after the pandemic that hit the world globally and an important one as we are playing an ICC Full Member team.”

Bhairav Shanth – CEO ITW Consulting said “ITW is committed toward working with Emirates Cricket Board in taking UAE Cricket to an international audience. Indian market being key to the Cricket Broadcast globally, we are happy to have Eurosport as Indian Broadcast partner”


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