FairStreet Sports and OTB Strategy Partner for Multi-City MotoGP Activations in India

FairStreet Sports (FSS) has partnered with OTB Strategy for a series of multi-city activations for MotoGP Bharat in India. The collaboration aims to engage motorbike enthusiasts and expand the reach of MotoGP in the country.

Revolutionizing MotoGP in India: A Partnership with Immense Potential

In a groundbreaking collaboration, FairStreet Sports (FSS) and OTB Strategy have joined hands to bring an exhilarating MotoGP experience to Indian motorbike enthusiasts. With a positive bias, we delve deeper into this partnership to understand its potential impact and the exciting opportunities it presents for the Indian motorsports market.

Firstly, it is essential to acknowledge the expertise and reputation of both FSS and OTB Strategy. FSS, as a prominent race promotion company based in Noida, has already shown its dedication to the world of motorsports. Coupled with OTB Strategy’s proven track record in marketing, advertising, and community building, this partnership is poised for success.

The comprehensive marketing campaign planned by OTB Strategy is set to awaken the enthusiasm for MotoGP Bharat in India. Leveraging their vast experience, strategic approach, and deep understanding of the Indian audience, OTB Strategy aims to create widespread awareness, excitement, and engagement for MotoGP events across the country. This is a crucial step in establishing MotoGP Bharat as a premier motorsport in India.

The multi-city activations planned in nine major Indian cities further underscore the commitment of this partnership. These activations, ranging from mall events to community-building initiatives, will not only provide thrilling experiences for motorbike enthusiasts but also foster a deep connection between the Indian audience and the world of MotoGP. By bringing such experiences closer to home, MotoGP Bharat has the potential to captivate a broader audience and attract new fans to the sport.

As we consider the immense potential of the Indian market, it is evident that MotoGP Bharat is arriving at the perfect time. With a growing passion for motorsports in India, the collaboration between FSS and OTB Strategy can tap into this enthusiasm and establish a strong fan base for MotoGP in the country. This will undoubtedly elevate the entire motorsports industry and present new opportunities for both professionals and amateurs in India.

The vision and dedication of the parties involved in this partnership are commendable. The CEO of OTB Strategy, Abhishek Sharrma, expresses gratitude for the association while highlighting the exciting elements that the City Tour Activation will bring. This enthusiasm and commitment are echoed by Ajitabh Rajan, Sports Director of OTB Strategy, who emphasizes their determination to deliver an exhilarating experience for all sports lovers and the biking community.

Moreover, the Chief Operating Officer of FairStreet Sports, Pushkar Nath Srivastava, is thrilled about the partnership, recognizing the alignment of OTB Strategy’s expertise with their vision of expanding the reach of MotoGP Bharat. This shared vision and excitement will undoubtedly fuel the partnership’s success and pave the way for unforgettable experiences for Indian fans.

In conclusion, the collaboration between FairStreet Sports and OTB Strategy represents a significant milestone in bringing MotoGP to India. By leveraging their expertise in marketing, advertising, and community building, this partnership aims to establish MotoGP Bharat as a premier motorsport in the Indian market. The multi-city activations and strategic initiatives planned demonstrate their commitment to creating unforgettable experiences and igniting a new era of motorsports enthusiasm in the country. As we eagerly await the MotoGP Bharat events in India, it is clear that this partnership holds immense potential for the growth and development of motorsports in the nation.

OTB Strategy, a leading marketing agency renowned for its expertise in marketing and advertising, promotion, and community building is delighted to announce its collaboration with FairStreet Sports (FSS), a prominent race promotion company based in Noida, for a series of exhilarating multi-city activations for MotoGP Bharat in India. This partnership aims to enhance the reach of MotoGP, engage motorbike enthusiasts, and create an unforgettable experience for fans across the country.

OTB Strategy, renowned for its expertise in Marketing and Advertising, promotion, and community building, will play a pivotal role in executing a comprehensive marketing campaign. The agency’s vast experience and strategic approach will help create widespread awareness, excitement, and engagement for MotoGP Bharat events in India.

The multi-city activations will take place in nine major Indian cities, namely Ahmedabad, Kochi, Bangalore, Pune, Mumbai, Goa, Jaipur, Chandigarh, and Delhi NCR. Each city will witness an array of thrilling activities, including mall activations, community-building initiatives, and engaging promotions, all geared towards fostering a deep connection between MotoGP and the motorbike enthusiasts in India.

Through this partnership, OTB Strategy and FSS aim to unlock the immense potential of the Indian market for MotoGP Bharat, recognizing the growing passion for motorsports and the enthusiasm of the Indian audience. The collaborative efforts will ensure that MotoGP Bharat reaches a broader audience, attracts new fans, and establishes a strong fan base in India.

Abhishek Sharrma, CEO of OTB Strategy, shared his thoughts on the partnership, saying, “We are thankful to be associated with FairStreet Sports for this ground breaking initiative, and even during the Launch we did the Bikers ride and have been happy to work with FairStreet since a year now. City Tour Activation shall bring in lot of excitement, where there will be bikers road show, stunt shows, rock concerts, influencers and of course an opportunity to win/get tickets for the MotoGP Bharat on 22nd, 23rd and 24th September’2023.”

“We look at a larger and longer association with MotoGP Bharat. Our team is eager to leverage the marketing prowess to promote MotoGP Bharat and build a vibrant community of motorbike enthusiasts across India. Together, we aim to redefine the MotoGP experience and bring it closer to the hearts of Indian fans.”, added Sharrma.

Ajitabh Rajan, Sports Director of OTB Strategy, quoted, “This is for the first time MotoGP is coming to India and is a matter of great pride for all of us and especially for the sports fraternity. We, as OTB Strategy are committed to deliver exhilarating experience to all sports lovers and the biker’s community. We thank FairStreet Sports for their trust on us. The way we have been working since the beginning and the Launch ride, we shall continue to do our best.”

OTB Strategy and FairStreet Sports (FSS) are poised to revolutionize the MotoGP Bharat experience in India through their combined efforts. With a strategic focus on marketing and advertising, promotion, mall activations, and community building, the partnership aims to establish MotoGP Bharat as a premier motorsport in the Indian market.

Pushkar Nath Srivastava, Chief Operating Officer, FairStreet Sports, expressed his excitement about the collaboration, stating, “We are thrilled to join forces with OTB Strategy for these multi-city activations. Their expertise and strategic approach align perfectly with our vision of expanding the reach of MotoGP Bharat in India. We believe this partnership will create unforgettable experiences for fans and ignite a new era of motorsports enthusiasm in the country.”