Football Sports Development Limited (FSDL) has acquired the ‘Media Rights’ of the Asian Football Confederation (AFC) competitions for the Indian subcontinent. To bring the best of Asian football to Indian homes, the landmark agreement has been done for 4 years.
The first historic long-term agreement and the breakthrough deal was signed with the exclusive commercial partner of the AFC, Football Marketing Asia. The agreement grants Football Sports Development Limited exclusive media rights ownership of all major Asian Football Confederation national team and club competitions, including but not limited to the AFC Asian Qualifiers – AFC Women’s Asian Cup India 2022, Road to Qatar Final Round, the AFC Asian Cup China 2023, as well as the annual club competitions AFC Champions League and AFC Cup from the 2021 season.
Says Mrs Nita Ambani, Founder & Chairperson, FSDL, “This is a hugely significant development for Indian football. To bring Asia’s best footballing action for our fans is a key part of our long-term strategy, commitment, and desire to have as many Indian youths participate, follow, and engage with the sport. I believe the live telecast of AFC competitions to our homes will enable a generation of youth to follow the “beautiful game” and continue to raise and develop the profile of the sport.
“We are fully committed to the development of Indian football and will continue to work with the stakeholders in India, AFC, and FIFA towards building a strong ecosystem.”
The media rights deal reinforces a strong partnership and understanding between FSDL and AFC, in order to expand its footprint in the Asian market. FSDL will be sub-licensing the media rights to partner digital services and partner channels providing significantly more coverage of AFC competitions on both linear and digital channels in the sub-continent that has previously had very little exposure to Asian football.
As part of the agreement for most of the AFC competitions held in the Indian subcontinent, FSDL will produce and distribute the match feed to AFC.