Hercules, India’s leading bicycle brand from the stable of TI Cycles of India, has partnered up with Dabang Delhi Kabaddi Club for the Pro Kabaddi League Season 8. As a sport, Kabaddi involves working as a team, coming together, challenging together, fighting together and winning together, all of which fits into the brand vision of Hercules, that of helping India’s youth explore the power of togetherness. The Eagles, as the members of the club, are fondly addressed by their fans favourite this year and through this association, Hercules cycles aim to reach out to these fans as well as the larger game to encourage the tireless pursuit of dreams.
Commenting on the association, Mr. K. K. Paul, President, TI Cycles of India, said, “We are exhilarated to partner with Dabang Delhi Kabaddi Club in the Pro Kabaddi League Season 8 as an associate sponsor for our Hercules brand that celebrates the spirit of the adventure, team spirit and the desire to push limits in our country. Hercules has always been the bicycle of choice for young boys who wish to discover their spirit of adventure and exploring together with their friends through cycling. In a similar manner, the sport of Kabaddi emphasises on team spirit, agility, and focuses on making one’s physique healthier and stronger. With this association, we are on a journey to support that inspiration to pursue their dreams with determination, passion, and swag, relentlessly.”
Commenting on the partnership, Mr. Omkar Prabhu, Head of Operations and Team manager, said, “We are thrilled to partner with TI Cycles as an associate sponsor of Dabang Delhi K.C. for the upcoming season of the Pro Kabaddi League. Dabang Delhi embodies strength, agility, teamwork and determination. In a similar manner, TI Cycles are targeted towards adventurous youngsters who choose to explore and embrace the spirit of adventure. With this association, we seek to embark on a journey that inspires the young generation to pursue their dreams and achieve goals with relentless enthusiasm.”
Hercules, a brand of TI Cycles of India, would fulfil the bicycling needs of the urban tween/teenage boys of the country. Over the years, the brand has introduced a range of cycles such as Hercules Roadeo Range, Top Gear, Rockshox, Dynamite, Brut, Street Cat series, to name a few. With a wide range of 50 exclusive models in flashy vibrant colours, their products are an expression of style, robustness, reliability and durability. Hercules bicycles which are available in both Geared under the Roadeo series and Non-Geared variants known as Hercules MTB are super stylish and designed for today’s urban teenage boy.
These bicycles are designed by our in-house creative design team, keeping in mind today’s aspirations of our tween boys. Our zest for Innovation and being category first led us to introduce the first MTB in India “Hercules MTB” in the year 1992 followed by “RockShox” in 1993 being the first cycle with shock absorbers and there on to launching “Top Gear” which also created an entirely new category of geared bikes in the country. And these are just some of the feathers in the cap for the brand “Hercules”.