Latest News Advertising, Brand, Television, Radio, Digital-Marketing

Type to search

Sports

IPKL ropes in BookMyShow as its official Ticketing Partners

MediaInfoline May 1, 2019
Share

Indo International Premier Kabaddi League (IPKL) a brand new kabaddi league promoted by New Kabaddi Federation (NKF) and with DSport – A Discovery Communications channel as host Broadcaster has brought onboard BookMyShow, India’s leading entertainment destination as its official ticketing partners for the inaugural season. The Indo International Premier Kabaddi League in its first edition will see eight teams vie for the top honors from 13th May – 4th June 2019 across three locations viz; Pune, Mysore and Bengaluru.

Tickets for the first season of IPKL will be available on the BookMyShow app and website.Users can also book their tickets offline from the BookMyShowBox Office, set up at various local centers within the host cities. With this, fans across the board can experience the thrill of a live game with the new revolution in Kabaddi.

Speaking about the partnership and on behalf of the Host Broadcaster DSPORT, Mr. R.C Venkateish, CEO LexSportel Vision Pvt. Ltd. India said “We are happy to have BookMyShow on board as IPKL’s official ticketing partner and this is indeed a great step towards making the IPKL more accessible.Through its vast experience BookMyShow along with selling tickets online will also set up various kiosks at local centers to ensure easy availability of tickets for the inaugural edition. Keeping in mind the growing popularity of the sport and the way it cuts across all social strata we have ensured that the IPKL tickets are priced reasonably enough to allow everyone to come and enjoy the evening along with friends and family.”

The winning team of IPKL season 1 will walk away with a winner’s cheque of INR 1.25 CR while the runners up would go back with a hefty sum of INR 75 Lakhs. The third placed team would earn a total of INR 50 Lakhs while the fourth placed would get a sum of INR 25 Lakhs. What sets apart the Indo International Premier League is its remuneration strategy where apart from the salaries and prize money, 20% of the revenue from the league would be equally distributed amongst all the players. This marks an important development in India’s sporting league history, as NKF becomes the only federation to take this step after BCCI.

“Kabaddi in India has established itself as a truly popular sport today, giving consumers a great gladiatorial experience. At BookMyShow we have been fortunate to see how the consumer has responded to the sport and evolved over the years. Using these nuanced insights and our extensive experience in driving value for sporting properties via ticketing, we are glad to join hands with IPKL as their official ticketing partners. The sports landscape in India is undergoing a transformation and IPKL’s entry is a welcome addition to that. We are certain, that while fans turn out to attend the matches in huge numbers to enjoy this live entertainment experience, their attendance and consequent revenues from ticket sales will augur well for the economies of the sport. We look forward to a long, strategic and fruitful association with IPKL,” said Mr. Albert Almeida, COO – Live Entertainment, BookMyShow.

Mr. Ravi Kiran, Director, IPKL said, “BookMyShow is a renowned and trusted name in entertainment landscape and we are glad to have the best on board with us. Ticketing is a prime resource for the revenues and given the sports popularity I am sure we are going to see packed stadium for each of the three legs of IPKL in its inaugural season.”

The IPKL in its inaugural season will see a total of 44 matches being played between eight franchisees viz; Bangalore Rhinos, Chennai Challengers, Diler Delhi, Telugu Bulls, Pune Pride, Haryana Heroes, Mumbai CheRaje and Pondicherry Predators. The first season will see these eight franchisees fight it out for the top honours across Pune (May 13-21) at the Balewadi Stadium; Mysore (May 24-29) at the Chamundi Vihar Stadium and Bengaluru for the Finalleg (1-4 June) at the famous Kanteerava Stadium. The inaugural season will see a total of 160 players including 16 foreigners make their way to the eight teams with heavy emphasis on showcasing local talent for each franchisee. All the Indian players were selected post rigorous selection trials conducted across the country over a period of four months. Each team will comprise of marquee players and will include five raiders, seven defenders and three all-rounders besides two foreign signings. One coach and physio will also be assigned to the teams.

The first edition of the Indo International Premier Kabaddi League will be broadcast LIVE on DSPORT (English), MTV & MTV HD+ (Hindi)as well as several other regional networks.

Tags:

You Might also Like

Leave a Comment

Your email address will not be published. Required fields are marked *

three × 5 =