The new season of the Indian Super League has kicked-off with a bang in Kochi. As testimony to the League’s growing popularity, Hotstar, India’s largest streaming platform and the official online destination for ISL Season 4, has clocked a record opening night with over 3X more viewers tuning in, compared to the previous season.
The League, this year, will be played over 17 weeks, up from 12 weeks in the last season, and also brings to the fray, two brand new teams- Bengaluru F.C. and Jamshedpur F.C.- taking the on-field stakes up by several notches.
In addition to more people tuning in, the opening match recorded a 5X increase in total time spent (minutes watched) compared to the opening match of Season 3. Season 4 promises to be bigger than any season yet, with hotly contested matches, brand new teams eager to make a mark, which is excellent news for football fans in India.
ISL Season 4 began on Friday, 17 November, and can be watched live on Hotstar and Star Sports Network.