Mobile Premier League continues to sponsor Kolkata Knight Riders
Mobile Premier League (MPL) continues to be the principal sponsor for Kolkata Knight Riders (KKR) on a three-year sponsorship deal.
Mobile Premier League and Kolkata Knight Riders have been into a strong partnership that brings the proficiencies of the two brands together in the fields of entertainment, e-sports, and sports.
The partnership of the two brands started last year and they bagged the principal sponsorships for both the franchises of Knight Riders including Kolkata Knight Riders (KKR) in the Indian Premier League (IPL) and Trinbago Knight Riders (TKR) in the Caribbean Premier League (CPL).
The three-year sponsorship deal starts this year with the 14th edition of IPL 2021 and will go on till the year 2023. Both the brands will be looking forward to creating bigger unique experiences for the fans and their engagement opportunities that bring the game closer to the audience.
Venky Mysore, CEO, and MD, of KKR, said, “We started our partnership with MPL as principal sponsors for both KKR and TKR in 2020 and are delighted that they will continue as long-term principal sponsors for KKR. MPL is a vibrant e-sports company that has grown rapidly through some amazing energy and innovation. It’s been a great journey for KKR with MPL and we look forward to deepening and broadening our relationship.”
Sai Srinivas, Co-founder, and CEO, MPL, said, “We are proud to extend our partnership with the Knight Riders. Last year’s beginning was very fruitful for the brands and we organized some great fan engagement activities together, which we will take forward this year and in the subsequent editions of the IPL. KKR is one of the most-watched teams in the IPL and being on the front of their jersey adds a lot of salience and visibility to our brand.”
The 14th edition of the Indian Premier League is commencing on April 9, 2021.