Myntra becomes the official fashion partner of Royal Challengers Bangalore (RCB) for this edition of the Indian Premier League. As a part of the partnership, Myntra will be creating distinctive fashion content stories with RCB and will also be extending the association on its app with special offerings. Customers can shop for the official RCB merchandise, engage in fan contests and win prizes, and access curated RCB special offers.
RCB and Myntra will be creating about 150 engaging videos for the IPL fans under four broad themes. These are the bold diaries – series of videos showing ‘behind the scenes’ life of an RCB player. Next is RCB insider – a humorous series led by the famous character played by comedian Danish Sait, ‘Mr. Nags’. The third one is Game Day – videos showing interviews with the players and coaches before and after the matches. The last one is RCB 12th Man – a series of videos dedicated to the RCB fans completely.
Also, Myntra will be collaborating with RCB to create five quirky fashion content for their digital properties.
Speaking on the association of Myntra as the Official Fashion Partner of RCB, Harish Narayanan, CMO Myntra, said, “We are delighted to announce our partnership with RCB, after a very fruitful association in the previous edition. Our collaboration with RCB will touch millions of fans, a number that’s considered one of the highest among T20 teams, across the team’s social media platforms. This is a unique association as it allows us to integrate our brand presence and engage with the audience at various levels across all leading communication channels of the franchise. We look forward to an exciting T20 season that will allow us to form deep and lasting connections with the league’s enthusiasts.”
Speaking of the partnership, Rajesh V Menon, Vice President & Head of Royal Challengers Bangalore, said, “We are delighted to partner with Myntra in the consecutive year, the leading e-commerce platform for fashion in India. RCB shares the same ethos of being a cutting-edge lifestyle brand, and this association further helps enhance the proposition. In addition to our official partnership, we are glad to also have Myntra as our lead sponsor on our marquee digital content properties – RCB Insider, 12th man TV, Bold Diaries and Game Day. This truly enhances the opportunities for bespoke brand integration, reach, and engagement of the partnership.”
Click here to watch the humorous 2.5 mins video with Mr. Nags.