Oakley® releases an inspirational film that celebrates self-expression and encourages people to believe in themselves, to ‘Be Who You Are’. The brand anthem highlights sporting superstars Pauline Ferrand-Prevot, Oksana Masters, Nigel Sylvester, Francisco Lindor, and Patrick Mahomes alongside everyday athletes. The anthem is narrated by a chef and celebrated rapper turned media mogul, Action Bronson.
Be Who You Are’s release is supported by an international social campaign that features some of the world’s biggest athletes and members of Team Oakley: Rohit Sharma, Mikaela Shiffrin, Patrick Mahomes, Mark Cavendish, Marc Marquez, Valentino Rossi, Juju Smith-Schuster, Jamie Anderson, and Ryan Scheckler including the athletes who are all set to compete on the world’s biggest stage in Tokyo, including Andre de Grasse, Caroline Marks, Italo Ferreira, Aori Nishimura, Damian Lilliard, Hideki Matsuyama and more.
“With this film, we wanted to create an anthemic message that inspires our community to truly be who they are,” said Caio Amato, Oakley Global Brand Director. “Fundamentally as humans – and especially as athletes – we are all unique, however at times we feel the burden to fit in, to adapt to an idea of normal, and we end up losing sight of that ‘thing’. The thing that makes us different and allows us to reach our full potential. Our goal is to empower people around the world to believe in themselves, to follow their gut, and to embrace this uniqueness to achieve their own greatness.”
The campaign launch will follow the release of the eyewear born from 45 years of disruptive innovation and engineered to shatter the boundaries of sports performance – Oakley Kato. Oakley Kato will turn gold with a Prizm™24K lens, on sport’s biggest stage this summer. The product features a frameless design, crafted with extended wrap and built-in retention to mimic the structural properties of a typical frame.