Once again proving its commitment to the cause of sports, Oxigen Wallet has announced its sponsorship for the Cricket All-Star T20 series. The series, scheduled to be held in some of the most well-known baseball stadiums in the US, will see cricket legends take field once more, to present an awe-inspiring spectacle for their fans across the globe.
The glamorous three match series will kick-off from today, November 7, with Citi field in New York hosting the first match. The second T20 will be played at Minute Maid Park in Houston on 11 November. The Dodger Stadium in Los Angeles has been selected as the venue for the third and final T20 of the All-star series on 14 November. The All-star T20 series is a joint initiative by two legends of cricket, Sachin Tendulkar and Shane Warne. The sponsorship is also in correspondence to the recent signing up of Sachin Tendulkar as the brand ambassador of Oxigen Wallet.
Oxigen has recently extended its platform to the US market, enabling the Indian Diaspora to ‘Send Happiness®’ to loved ones back home. Oxigen.com brings to the US market a new way of transferring value to India that is far more efficient and hassle-free. Non Resident Indian’s can transfer money, instantly pay bills, and send gifts for to their loved ones- family and friends in India.
Oxigen Services India Private Limited is leveraging the Cricket All Stars T20 platform to reach out to the Indian Diaspora and build the USA brand for its partner company, Oxigen.com or Oxigenusa.com which is based out of Boston, USA.
Elaborating on the sponsorship, Meher Sarid, President, Corporate Affairs, Oxigen, commented, “We at Oxigen are very excited to partner with All Stars. This is a “first” for Oxigen, where we have our Brand placed on both teams, thus promoting camaraderie, which is the essence of our association , both as a sponsor to the teams , and is the basis to our business in USA. We wish to win the hearts of Indians who reside in America, by giving them a unique opportunity to meet Sachin’s Blasters and Warne’s Warriors at the Meet & Greet events as well as the social gala’s. All they need to do is join Oxigen’s Inner Circle on www.oxigenusa.com and Send Happiness to their Indian families in India.”
“Considering our recent sport associations, the campaign #Playthehost, for the South African T20 cricket team, our tie up with Kerala Blasters Football Club and having the cricket legend Sachin Tendulkar as our brand ambassador, the patronage with Cricket ALL STAR is definitely the next step forward in our long-term global vision,” added Meher Sarid.
Oxigen USA’s Chief Happiness Officer Amir Alexander Hasson said, “As the Diwali gifting season approaches and Oxigen Brand Ambassador Sachin Tendulkar comes to New York for the All Star Cricket Series, it’s hard to think of a better time to launch Oxigen’s US money transfer service”.
Ben Sturner, CEO of Cricketwood LLC stated, “We are happy to have Oxigen on board as Sponsor for the exciting and extraordinary All Star Series. Sachin Tendulkar, brand ambassador to Oxigen, introduced us and we can see a lasting partnership with them. As a company, that wishes to place its brand globally, I feel they have made the right choices of brand placement to match their target audience.”
The series has managed to garner the attention of some of the best retired names in the game. The list of players comprises renowned names like Sachin Tendulkar, Virender Sehwag, Sourav Ganguly, VVS Laxman, AJit Agarkar and Sameer Dighe from India; Shane, Warne, Ricky Ponting, Andrew Symonds, Mathew Hayden and Glen McGrath from Australia; Shaun Pollock, Alan Donald, Lance Klusener, Jaques Kallis, and Jonty Rhodes from South Africa; Brian Lara, Carl Hooper, Courtney Walsh and Curtly Ambrose from West Indies; Wasim Akram, Shoaib Akhtar, Saqlain Mustaq and Moin Khan from Pakistan; Muttiah Muaralitharan, Mahela Jayawardene and Kumar Sangakkara from Sri Lanka; Graeme Swann and Michael Vaughan from England and Daniel Vettori from New Zealand. With the event promising another glimpse of the past greats on the field, the All-Star T20 series will surely take the cricket fans across the globe on a nostalgic trip!
