Puma elevates the game with the new sportstyle campaign – Run The Streets
The Fastest Sportswear brand in the world PUMA has just launched their new ‘Run The Streets’ campaign in India. This campaign speaks to go-getters who follow their instincts and live life at full speed. The ‘Run The Streets’ campaign, while rooted in performance, is also a celebration of street style and street culture. It is about following your instincts and never the crowd, nurturing the limitless ambition and passion in you and running your city streets on your own.
‘Run The Streets’ was launched globally in November 2016 with the announcement of Abel Tesfaye a.k.a ‘The Weeknd’ as the face of the campaign and PUMA’s new creative collaborator. His long list of musical achievements including Grammy wins and Academy Award nominations along with his laidback, streetwise style and swagger made him the right fit to headline this campaign.
Furthering the ‘Run The Streets’ attitude is the progressive sneaker that’s newly introduced this season called the IGNITE Limitless. Inspired by the idea of ‘tailored performance,’ the IGNITE Limitless is tailored to stand up to the stop-and-go of city living with stylish, comfortable, and protective features. The overall design began with streetwear influences then added performance features and technologies. Exaggerated proportions are bold yet sleek with special interest paid to a clean use of textures and details: bonded edges, matte and shine play, collar height, and large, bold branding.
Comfort comes from the IGNITE FOAM midsole, PUMA’s proprietary superior cushioning that disperses impact while providing optimal responsiveness and energy return. The protective stability cage plus forefoot strap offers support while the 4-way stretch neoprene clamshell construction provides a dynamic fit with breathable upper materials. And because the city never stops no matter the hour, reflective details provide visibility in low light conditions.
This is your city. These are your streets. Own them and run them in the IGNITE Limitless available on PUMA.com, PUMA stores and sneaker retailers worldwide.
Description: The Weeknd knows how to hustle. From small-time to starboy – from making mixtapes at 65 Spencer, Toronto, to driving a Lamborghini in LA – he’s built his career on ambition, creativity, and unstoppable drive. He never stops moving forward. And he never forgets where he started.
#RunTheStreets in the IGNITE Limitless.