Shubman Gill emerges as ‘Most Likeable’ Cricketer in IPL 2023: Report

Shubman Gill, the 'Most Likeable' Cricketer of IPL 2023, holds up his award with a smile.

 

Shubman Gill of Gujarat Titans has been named the ‘Most Likeable’ Cricketer in IPL 2023, according to Hansa Research’s IPLomania 2023 report. Gill scored a cumulative of 890 runs over the course of 17 matches and also won the ‘Orange Cap’ of IPL 2023.

 

Our Analysis and Commentary

Shubman Gill: The Rising Star of IPL 2023

The recently-concluded Indian Premier League (IPL) 2023 once again proved to be a phenomenal sporting extravaganza, providing a high-spirited blend of performances, entertainment, and engagement. Among the young and emerging cricketers, Shubman Gill stood out as the ‘Most Likeable’ Cricketer, winning the hearts of IPL fans all over the world.

Gill’s consistency in performance, providing joy and entertainment to viewers, and risk-taking ability, were some of the key factors that played a pivotal role in leading to the ‘likeability’ spike. Gill emerged as the Gujarat Titans’ opening batsman and topped the ‘Emerging Cricketers Likeability’ list with 27% of the study respondents choosing him to be the ‘most liked’ player during this season.

Gill scored a cumulative of 890 runs over the course of 17 matches and also won the ‘Orange Cap’ of IPL 2023, an impressive feat. The fact that he rose stupendously in the Favourite Players Ranking from 69th in IPL 2022 to 5th this year, shows his growth in popularity and stardom.

Besides Gill, Mahendra Singh Dhoni, the ‘Captain Cool’ of Chennai Super Kings, added more feathers to his cap as he was announced the Most Favourite Captain of the season, followed by Rohit Sharma of Mumbai Indians and Hardik Pandya of Gujarat Titans. Furthermore, Dhoni’s team garnered maximum audience support during this year’s IPL, with 29% of the IPL viewers supporting Chennai Super Kings (CSK), as against 16% support last year.

The IPLomania 2023 report also sheds light on the growing popularity and brand recall value achieved by various brands with advertisements and marketing efforts. Dream11 emerged as the ‘Most Aware Brand’, followed by Tata Neu, My11Circle, and Airtel 5G. The high levels of ad-recall gained by Dream11 during IPL 2023 can be attributed to a series of interesting and innovative ads launched featuring Bollywood celebrities like Aamir Khan and R Madhavan, and ace cricketers Rohit Sharma and Hardik Pandya, which evidently captured the audiences’ attention and resonated with them successfully.

In conclusion, Shubman Gill’s performance in IPL 2023 has been nothing short of exceptional. His talent, consistency, and sportsmanship have won the hearts of cricket enthusiasts all over the world. The IPLomania 2023 report was a comprehensive study of viewership patterns and brand recall value achieved during IPL 2023. The high levels of audience engagement and support for IPL reaffirms the tournament’s status as one of the world’s premier cricketing events and the continued dominance of ‘Dual Viewership’ (TV + OTT). IPLomania is an essential report for anyone seeking to understand the pulse of cricket fans and their preferences.

 

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Shubman Gill is the ‘Most Liked’ cricketer for his consistency in IPL 2023 – Hansa Research’s IPLomania Report

Akin to its previous editions, the recently concluded Indian Premier League (IPL) 2023 once again proved to be a phenomenal sporting extravaganza, presenting a high-spirited blend of performances, entertainment, and engagement, while also simultaneously generating unique and highly valued opportunities for brands. With sports marketing gaining prominence year after year, studies like IPLomania help to provide a thorough analysis of the impact each brand creates in the viewers’ minds. IPLomania is a syndicated study of Hansa Research that not only captures insights about the advertised and sponsored brands but also the popularity & loyalty among fans of different teams and players during the IPL tournament.

According to Hansa Research’s IPLomania 2023 report, Shubman Gill – the Gujarat Titans’ opening batsman topped the ‘Emerging Cricketers Likeability’ list with 27% of respondents choosing him to be the ‘most liked’ player during this season. Gill is followed by (in order) Matheesha Pathirana (18%) of Chennai Super Kings, Rinku Singh (15%) of Kolkata Knight Riders, and Yashasvi Jaiswal (10%) of Rajasthan Royals.

Some of the key factors that played a pivotal role in leading to the ‘likeability’ spike include consistency in performance, providing entertainment to viewers, and risk-taking ability among others. Interestingly, while 60% of respondents felt that Shubman Gill was ‘consistent with his performance’, 51% vouched for Rinku Singh’s ‘self-belief and risk-taking instincts’ during the matches, whereas 52% felt that Matheesha Pathirana ‘stepped just when the team needed him’.

As per IPLomania Report 2023, Shubman Gill rose stupendously in the Favourite Players Ranking from 69th in 2022 to 5th in 2023 while the Top 4 positions continue to be secured by Mahendra Singh Dhoni, Virat Kohli, Rohit Sharma, and Hardik Pandya. Another significant growth to mention is Mumbai Indians’ batsman Surya Kumar Yadav, who jumped to 6th spot this year in Most Favourite Player from 12th in 2022.

Besides lifting this year’s IPL trophy and becoming the Most Favourite Player of IPL 2023, “Captain Cool” Mahendra Singh Dhoni or Mahi as he is lovingly called, added more feathers to his cap as he was announced Most Favourite Captain of the season, followed by Rohit Sharma of Mumbai Indians and Hardik Pandya of Gujarat Titans. Furthermore, not surprisingly, Dhoni’s team garnered maximum fan support as well during this year’s IPL, with 29% of the IPL viewers supporting Chennai Super Kings (CSK), as against 16% support in 2022.

In addition to cricketer rankings, the IPLomania 2023 report also sheds light on the growing popularity and brand recall value achieved by various brands with advertisements and marketing efforts. Based on the report findings, fantasy sports platform Dream11 has emerged as the ‘Most Recalled Brand’, followed by Tata Neu, My11Circle, and Airtel 5G. The high levels of ad-recall gained by Dream11 during IPL 2023 can be attributed to a series of interesting and innovative ads launched featuring Bollywood celebrities like Aamir Khan and R Madhavan, and ace cricketers Rohit Sharma and Hardik Pandya, which evidently captured the audiences’ attention and resonated with them successfully.

Notably, another significant insight is the continued dominance of ‘Dual Viewership’ (TV + OTT) for IPL, with 56% of the respondents saying that they have watched the tournament through both TV and digital (OTT) mediums.




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