SonyLIV ropes in more than 50 advertisers for India’s tour of Sri Lanka


SonyLIV is all set to enthrall millions of cricket fans with India’s tour of Sri Lanka comprising three ODIs and three T20s that began on 18th July till 29th July. It has recently aired the LIVE telecast of Euro 2020. The series can be viewed live across 6 different languages including English, Hindi, Bengali Telugu, Tamil, and Malayalam only on SonyLIV.

For the high-octane series, SonyLIV has roped in 50+ advertisers including brands like Amazon, Apple, HUL, JSW, Tata Motors, TVS, Amul, CoinDCX, Dafanews, Mobikwik, Medibuddy, Cars24, Bridgestone, GoDigit, and Acko General Insurance amongst others. SonyLIV has also locked sponsorship deals with some of the most prominent brands like Vimal, Betway, WazirX, and Swiggy, with the increasing viewership coupled with the love for cricket amongst fans.

SonyLIV is the go-to destination for all sports lovers to catch the action between India and Sri Lanka. Fans can’t wait for the series to kick off as Team India returns to white-ball cricket after three months, and all the excitement will be available on SonyLIV. The platform is also set to provide comprehensive coverage of the Tokyo Olympics 2020 from 23rd July.

Ranjana Mangla, Sr. VP & Head of Ad Revenue, SonyLIV said, “We are elated to witness an overwhelming response from our advertising partners for all our sporting events that air on SonyLIV. Following the success of Euro 2020, we have managed to onboard more than 50 advertisers and multiple sponsors for India’s tour to Sri Lanka. Like always, we are committed to providing the best viewing experience for all global sporting events on the platform.”

SonyLIV is the first Indian premium Video on demand (VOD) service by Sony Pictures Networks (SPN) that provides multi-screen engagement for users on all devices. The digital streaming player was launched in January 2013 and is home to 24 years of rich content from the library of Sony Pictures Networks India (SPN) with over 40,000 hours of programming. SonyLIV subscribers get exclusive access to key sporting events from across the globe, the latest Hollywood Shows, Originals, 18,000+ hours of TV Shows, LiveTV and Kids content. 

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