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The media rights of Cricket South Africa has been acquired by Star India

Madhushree Chakrabarty November 25, 2020
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Star India, strengthening its portfolio, acquired the media rights of Cricket South Africa (CSA) till the end of 2024 cricket season across North Africa, Middle East and Asia. As per the agreement, Star India has exclusive rights across the digital and linear mediums that includes all the India tours to South Africa during this period. The alliance will start with England’s tour to South Africa starting from the November 27, 2020. Star India already has the global rights for ICC, BCCI cricket, IPL, etc.

The agreement will cover the international cricket matches played by South African men’s cricket team only. There are 59 cricket matches to be played as per the Future Tours Plan, including series against top teams such as Australia, India and England.

“We are delighted to collaborate with Cricket South Africa. This alliance fortifies our commitment to cricket and our belief in the significance of sport in Star India’s consumer proposition. South Africa has some of the most highly recalled Cricketers and competitive teams, which pride themselves in taking on the best from around the world. We look forward to hosting the best of South African cricket till 2024,” said Sanjog Gupta, CEO – Sports, Star India.

“Star India has made significant investments over the years to deepen the relationship that fans have with the game via enhanced story-telling, innovations in broadcast and regionalisation. The broadcast of Dream11 IPL was an unprecedented collective endeavour built on the same principles. We will hope to apply the same approach and elevate the consumer experience of CSA’s matches. The partnership will kick off with England tour of South Africa on 27 November 2020 during which the three T20Is will be broadcast in Hindi for the very first time. This will give these matches significant reach in the Hindi-speaking markets,” he added.

CSA Acting Chief Executive Officer, Kugandrie Govender said, “There are few social events on the South African sporting calendar that rally our fans up as much the cricket-showdown between South Africa, India, Pakistan and Bangladesh, so we wholeheartedly welcome this agreement with Star India. Knowing that the sport reaches millions of people all over the world, which is now further amplified by this Star deal, will see our Protea teams even more powered up to impress fans and to outperform their rivals! We look forward to partnering with Star India and to delivering wicket-smashing cricket until the end of the 2023/24 season!”

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