VIVO IPL broadcast reaches a record-breaking 218 million viewers in its first week!
SONY MAX, SONY SIX & SONY ESPN (part of Sony Pictures Networks India SPN), the official broadcasters of the VIVO IPL have surpassed all expectations in the opening week of the T20 cricket tournament.
- VIVO IPL 2016 opened with a cumulative reach of 218 million viewers in its first week.
- VIVO IPL 2016’s opening 7 games rated 21033 avg TVT at an all India (Urban+Rural) level.
- The opening game between Mumbai Indians & Rising Pune Supergiants rated a whopping 24,448 TVTs and a reach of 97 million viewers across India.
- Female viewership in the opening week was a staggering 98 million across India.
The VIVO IPL has made an incredible impression in its first week and firmly cemented its position as the leading T20 tournament in India. The tournament still rules the roost across demographics and geographies, strengthening the fact that it is a family inclusive tournament and living up to its ‘Ek India Happywala’ promise.