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YouNeedCharacter to publish CricketPang’s storybooks with HarperCollins

Shreoshree Chakrabarty March 22, 2021

Minsu Song, YouNeedCharacter’s CEO, has signed a contract with the world-renowned publishing company based in the United States, HarperCollins India, to publish a set of 26 storybooks of CricketPang around July. The contract consisting of a 26-book series based on the CricketPang animation will help increase the popularity of the CricketPang character brand in India and accelerate related sales. It plans to print 78,000 books initially with a sale in major book-stores and online retails such as Amazon in India. The broadcasting and publishing of CricketPang animation on major OTT platforms will result in an increase in brand awareness in India.

Minsu Song added, “Along with the broadcasting of CricketPang, we found publishing very important as well, so we put our best effort into selecting a publishing partner. We are very happy to have signed with HarperCollins, a major publishing company in India, and we are excited to complete and start distributing throughout India. For the remainder of the year, we will continue preparation for the storybooks and create books that will be loved by local and global children all around the world.”

Rakesh Chander of HarperCollins publishing said, “Cricket is a loved sport in India, so an animation based on cricket will gain great popularity. We are happy to work with CricketPang for the storybook series and together we will publish books that bring positive influence to young readers. After the publication of the first series, we would like to continue working together and plan other book series using the CricketPang IP.”

Other projects than publishing in India have also shown results. Recently, creating a buzz, the CricketPang brand has signed up Indian Cricketer ‘Ajinkya Rahane’ – the vice-captain of the Indian-test team and CricketPang TV channel started broadcasting on JIO, an OTT platform owned by India’s largest mobile telecommunications company. Additionally, with views exceeding 5 million, ‘CricketPang TV’ the official YouTube channel for CricketPang has over 20,000 subscribers and ‘CricketPang Kindergarten APP’ has over 100,000 downloads. CEO Minsu Song said, “We plan to establish the value as a brand in a short period of time by entering various businesses and using marketing tactics such as airing on different OTT channels, celebrity marketing, educational apps, YouTube services, publishing, and licensing.”

As this is an animation brand that is publishing through a major publisher in India, YouNeedCharacter’s publishing contracts for the CricketPang storybooks with HarperCollins is meaningful. These books will be published with plans of exporting them to various markets such as the Middle East, Sri Lanka, Bangladesh and Nepal. YouNeedCharacter and CricketPang’s future is something to look forward to.


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