Category: Stories

In-game advertising

Are brands now targeting in-game advertising more amid pandemic gaming boom?

With the declining efficiency of television promotion and increased fragmentation of mass media, brands are now shifting towards better platforms for communicating with...

role of locali language on elearning

Why is learning in native language effective? How is E-learning adopting localization?

“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.” – Nelson...

brands defining Independence

Independence Day 2021: How various brands are defining Independence?

India is all set to celebrate its 75th Independence Day on August 15, 2021. It has been 4 generations since we have attained our independence. There has been a colossal...

friendship day

Pandemic has changed the meaning of friendship

A friend is that someone to whom you can give a hi-five and say “Yeah! You get me”. A friend is that special person with whom your spirits match and without...

ASCI guidelines for influencers

Implementation of ASCI guidelines affecting the existing as well as the new campaign

In the past few years, the Indian audience has been consuming online videos like never before. And due to this, there has been a steady growth in the influencer...

OTT becoming new age entertainers

Are OTT and Podcast becoming the new age entertainers?

Just 5-6 years ago, Netflix, Amazon Prime Video, podcasts, etc. were like alien words to us. During these 4-5 years, OTT and podcasts have started gaining much...

Influencer marketing and the flaws associated with it

Influencer Marketing and the flaws associated with it

It was not long back when the word ‘influencer’ was just confined to the celebrities or few bloggers who time and again appeared in advertisements or others,...

World Social Media Day 2021

Social Media Day 2021: How brands are interpreting?

Social Media Day is celebrated every year on 30th June. In today’s world, social media has deliberately become the predominant part of peoples’ life. With several...

Facebook More Together campaign

Why Twitter, Facebook, Instagram, might face ban in India?

Social platforms are the key tool for a number of brands to do marketing. The giants in the category, Facebook, Twitter, Instagram had been given a deadline of May 25 to...

YouTube logo

YouTube to implement new terms of services for content creators- Pros and Cons

What is the first thing you prefer, when you need to learn something? Yes, we watch a video on YouTube (well, most of the time). No matter what it is, there’s anything...