How many times have you seen content asking for your engagement? Engagements like asking you to take part in a quiz or using a calculator or any other tool. Well, such content is known as interactive content and is being used widely all over the internet by influencers and brands.
In this story, we will be discussing the following:
What is interactive content?
How effective is interactive content for brands?
How do I make interactive content for my brand?
What is interactive content?
Interactive content encourages users or readers to participate through calculators, animated infographics, quizzes, etc. These are two-way content, and the audience is encouraged to engage with the content actively.
How effective is interactive content for brands?
- As per a report by DemandGen, Interactive content gets two times more traction than static content (all other content than interactive content).
- Due to increased traction, brands can increase their lead generation using interactive tools.
- In a Hubspot poll, it was revealed that interactive content is the third most popular story format.
- According to Ion CMI Interactive Content, 63% of marketers admitted to using interactive content to educate their audience.
- Interactive content has a reusable value that results in repeat visitors.
- Interactive tools can do wonders while making big purchases through augmented reality. For example, before buying a large piece of furniture, customers can use their phone throughout their place to find out whether the article is suitable and make them confident of the purchase.
- Interactive tools ease out personalized marketing, and 80% of customers tend to buy from companies providing a customized experience.
How do I make interactive content for my brand?
Brands can easily include interactive content in their daily content. A few examples of interactive content are:
- Surveys and Polls: Asking your audiences about their preference and interests
- Giveaways and Contests: Offering giveaways to your audiences or asking them to take part in contests
- Quizzes: Asking your audiences for interesting quizzes to increase brand engagement
- Calculators: Financial, pricing and nutritional calculators can be used by brands to interact with their audiences
- Interactive Infographics: Including infographics in your content that explain some complex information about the subject
- Videos: Explaining something to your audiences by including a video in your content
- Augmented reality overlays: Attract customers to provide a try-on for wearables, walkthrough for a real estate property, etc., with the help of augmented reality overlays
Interactive content tools are acting as a savior in the field of content marketing. These tools are easy to use and cost-effective to drive engagement from your audiences, increasing the time spent on your site. These also help to capture the audience’s data which will be helpful for your brand development.
If you are yet to start using interactive content tools, it’s high time you start using them!
