It’s December already! Digital marketers have started planning for the following year, 2023. For all marketers, beginner or expert, it has always been a challenging take. To help you take this vital step for your company, we have listed a few marketing trends you can watch out for the following year!
- The Metaverse
- Influencer Marketing
- Short Videos
- Native Ads
The Metaverse
The metaverse is a trending yet broad term on the internet now. It can be the ultimate digital tool to engage with your audiences. But only a few digital marketers have become familiar with how to use it. Let’s not fear it and delve in right away before it becomes routine for other brands.
Influencer Marketing
Influencer marketing has been trending since social media became a digital tool. All you have to take care of is to know that the influencer you are collaborating with has the same target audience as yours.
Short Videos
Short videos have become the need of the hour. This is why Instagram has come up with reels and YouTube with shorts. Marketers are using short-form content for better efficacy. However, long-form content is still in use for in-depth knowledge.
Native Ads
Reach out to more unique customers through native ads. Native ads are a form of advertising when a brand provides content to feature on a third-party website. These are not traditional banner ads and are made to appeal to a new audience.
Mr. Ganapathy Sankarabaaham, Chief Executive of Vajra Global Consulting Services LLP, suggests a few more digital marketing trends. These trends come from the expert himself and are very technical and practical.
Data Security Focussed Social Media Marketing
Social Media Platforms have come under increased scrutiny due to user privacy concerns, and there has been a noticeable shift in data availability and security. This trend will likely continue as customers demand added protection regarding their data when engaging with B2B business models on social media platforms.
Interactive Content Marketing
Recent technological advances have made it possible to create interactive and visually engaging content that can help capture the imagination of potential leads. This includes interactive video content, infographics, 3D models and simulations, augmented reality experiences, 360 videos, and more.
Artificial Intelligence (AI)
AI allows businesses to rapidly assess data from across customer channels to gain a comprehensive view of customer behavior and develop personalized strategies for targeting customer segments. Machine learning can also accurately predict customer responses by studying past customer interactions and products or services.
Virtual and Augmented Reality
As enterprise companies continue to look for innovative technology solutions, virtual reality and augmented reality have become increasingly attractive options for B2B companies. Whether through product demonstrations that feel more realistic or sophisticated customer service experiences, virtual and augmented reality will continue to play an essential role in driving success in the B2B space.
Intent-Based Marketing
Marketers can now build tailored campaigns for the individuals they wish to target. This approach allows them to effectively refine their messages and content to convey their message or product offering. Furthermore, it enables them to better capitalize on intent-based searches and demographic data, maximizing the impact of their campaign with a specific target audience.
