After two year long halt, this year’s festive season is much anticipated from consumer and brand perspectives. According to trends in booking, the festive season is at an “all-time high.” People are expected to celebrate the upcoming festive and winter holidays much as they did in the “Pre pandemic days.” October boasts the most extended weekends, making it the perfect month to unwind with friends or spend quality time with family. Travelers intend to take full use of it.
This time, we are peeking through the Travel and Tourism industry during the festive season. We are trying to understand the factors that work well for the industry this season.
Nitika Khanna, Vice President – Brand Strategy, Yatra.com
After two years hiatus, the festive season in 2022 has bounced back in full force, and the demand has increased across travel components in the country. People travel back home or to different destinations to celebrate festivities with friends, family, and close ones.
Encouraging people to fulfill their travel plans without any financial crunch, we at Yatra.com have rolled out a campaign, #KhushiyonKiYatra. We provide exciting deals of up to 20% on domestic and international flights, hotels, holidays, and buses to our consumers from 13th to 18th October 2022. To offer the best discounts to consumers, Yatra.com has partnered with various banking and fintech partners such as Bank of Baroda, IDFC First Bank, Yes Bank, and OneCard to make it easier for our consumers to avail of these offers. In our endeavor to make travel affordable and accessible to all, the company offers exciting features like Interest-Free EMI, a PayDay Sale, and Book Now Pay Later. Also, being a consumer-first brand, Yatra.com has collaborated with various micro and macro influencers to create engaging content for us on social media platforms.