Category: Stories
Dabur Can Navigate the Digital Wave Without Losing Its Soul
For over a century, Dabur has been a household fixture, its products woven deeply into the fabric of daily life. Yet, maintaining relevance in an era defined by...
UP Information Department Launches Official YouTube Channel ‘Suchna Pravah’
In a significant initiative to further strengthen and enhance digital communication, the Information and Public Relations Department of the Government of Uttar Pradesh...
Parents in APAC, Egypt concerned but conflicted on the perks and peeves of “Sharenting”
Surveyed parents from key APAC countries and Egypt expressed their concern not only about online risks that are visible, such as encountering strangers and...
Telangana Chief Minister Revanth Reddy Welcomes Robotic Elephant Gifted to State by PETA India
In a groundbreaking initiative prioritizing the safety of the people of Telangana and animal welfare under the compassionate and progressive leadership of...
Anticipation Mounts Following President Trump’s Resharing of Iconic India Today Cover
There is intense anticipation of some announcements after US President Donald Trump reshared India Today’s “Newsmakers of the Year 2025” magazine cover on...
Why Brands Are Treating Creators Like Entertainment Studios?
There was a time when the creator economy was booming and popular. However, it’s now undergoing a fundamental transformation. What was once a marketing channel...
Building for the bottom of the pyramid while reimagining experiences for the connected world: Niraj Ruparel, WPP & WPP Media
At Goafest 2026, Niraj Ruparel, Creative Technology Lead at WPP India, spoke about a dual reality shaping modern marketing – where one India is rapidly...
‘Resetting Brand India’ as Goafest 2026 Kickstarts with Day 1
Goafest 2026 started with a high-beat performance by Sukhbir. This was followed by a heartfelt tribute to two iconic figures of Indian advertising – Piyush Pandey...
Why ‘Motherhood Penalty’ is often the elephant in the room?
For decades, conversations around women in the workforce have revolved around one persistent reality, motherhood penalty – the penalty that is innately attached to...
Aaj Tak Leads Crucial Election Counting Hours Across Live Streams & VOD Platforms: Reports
Reinforcing its dominance during high-impact national news events, Aaj Tak emerged as the clear No.1 news destination during the most critical phase of the five-state...
