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Absolut launches a Limited-Edition that embraces the spirit of young Indians

Absolut has been a pioneer of creative, purpose-led cultural initiatives that focus on self-expression through art and design. In the past, the brand has collaborated...

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Be an #AbsolutAlly with Absolut Glassware’s new Pride campaign

The brand has always believed in a world without biases and promoted inclusivity and diversity, which lie at the core of its principles. As a testament to it’s...

Absolut and Raja Kumari come together for an exclusive music video, ‘The Rani Cypher’

Raja Kumari unveils exclusive music video ‘The Rani Cypher’ with Absolut

Svetha Rao aka Raja Kumari, the Indian American rapper-singer-songwriter-dancer collaborates with Absolut vodka to unveil an exclusive music video titled Rani...