Tata Sky launches region-specific campaigns in Kerala, Punjab & West Bengal while drawing inspiration from the local flavour of each state to connect with potential customers in these regions. The campaign is crafted by Ogilvy ...
The curated slate of light-hearted, values-driven positive content on Hindi general entertainment channel, Sony SAB has always endeavoured to inspire happiness among audiences. With a message of hope and good health, Sony SAB bids adieu ...
Bollywood superstar and brand ambassador, Akshay Kumar appears in a new campaign launched by Kurkure and it revolves around adding a ‘masaledaar twist’ to everyday mundane moments. The brand highlights the fact that how consumers have found ...
Taking forward the iconic and humorous storyline of ‘Pran Jaaye Par Pulse Na Jaaye’, Pass Pass Pulse candy has launched two new films as a part of their new campaign. Introducing a unique execution ploy of ...
The Advertising Standards Council of India (ASCI) has been profoundly keeping track of possible surrogate advertising during the Indian Premiere League (IPL) season, for the past few weeks. For immediate processing of complaints, ASCI has put ...
The Advertisement Standards Council of India (ASCI) has introduced guidelines (Appendix 1) for usage of Awards/Rankings in advertisements effective February 1, 2020. It has become increasingly common for advertisers to make superiority claims in advertising for ...
‘World Consumer Rights Day’, originated in 1983, is an occasion to remind the world about the importance of observing and enforcing consumer rights. It is celebrated with a purpose to unite the consumers and reiterate ...
Times Network & Association of Mutual Funds in India (AMFI) commenced ‘Jan Nivesh’, a nationwide investor awareness campaign in Mumbai today. As part of the initiative, citizens across Mumbai, Baroda and Noida pledged to invest ...
Britannia Rusk promises to be the saving grace of these chaotic mornings. With the launch of the new and improved Britannia Rusks, now known as Britannia Toastea, the brand offers a tastier, crisper and healthy ...
Britannia NutriChoice has personified the romantic coming together of their two seemingly opposite ingredients – the smooth and silky Chocolate, who falls for the bland and boring Oats, in a Hollywood-like animated trailer called ‘When ...
