The Advertisement Standards Council of India (ASCI) has introduced guidelines (Appendix 1) for usage of Awards/Rankings in advertisements effective February 1, 2020. It has become increasingly common for advertisers to make superiority claims in advertising for ...
‘World Consumer Rights Day’, originated in 1983, is an occasion to remind the world about the importance of observing and enforcing consumer rights. It is celebrated with a purpose to unite the consumers and reiterate ...
Times Network & Association of Mutual Funds in India (AMFI) commenced ‘Jan Nivesh’, a nationwide investor awareness campaign in Mumbai today. As part of the initiative, citizens across Mumbai, Baroda and Noida pledged to invest ...
Britannia Rusk promises to be the saving grace of these chaotic mornings. With the launch of the new and improved Britannia Rusks, now known as Britannia Toastea, the brand offers a tastier, crisper and healthy ...
Britannia NutriChoice has personified the romantic coming together of their two seemingly opposite ingredients – the smooth and silky Chocolate, who falls for the bland and boring Oats, in a Hollywood-like animated trailer called ‘When ...
JOHNSON’S® celebrates 125 years of providing and enhancing baby care across the globe through its most-loved products. The brand dedicated this year to engaging with and listening to mothers who have shown their unwavering trust ...
BBC TopGear magazine hosted the 3rd edition of its road safety initiative ‘Street Smart Street Safe’. After garnering enormous success and positive response for the previous two years, the campaign, this year, too gained support ...
In November 2017, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 182 advertisements. A total of 243 cases were brought to ASCI’s notice and Suo Moto action was taken against 152advertisements, and the rest being ...
In a bid to promote safe-riding habits and encouraging two-wheeler riders to always wear a helmet while riding, Suzuki Motorcycles India Pvt Ltd. (SMIPL), a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation, Japan; has launched ...
In October 2017, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 200advertisements. A total of 319 cases were brought to ASCI’s notice and Suo Moto action was taken against 148advertisements, and the rest being complaints ...
