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"Illustration depicting the legal and ethical implications of generative AI in advertising."

ASCI Introduces Guidelines to Ensure Honest Environmental Claims in Advertisements

The Advertising Standards Council of India (ASCI) has issued its guidelines to prevent false pro-environment claims, also known as greenwashing, that has been seen...

TATA IPL 2023 on JioCinema Clocks a Record-Breaking 1300 Cr. + Video Views in the First Five Weeks

IPL revolutionizing the impact of seasonal ads

Indian Premier League (IPL) is one of the most anticipated games that fans and even brands look forward to. As the summer gets ready to hit you off, IPL season arrives...

ASCI frames guidelines of virtual digital assets and services

ASCI Disclaimer Guidelines tightened, 80% consumers do not notice disclaimers in ads

The Advertising Standards Council of India (ASCI), has updated its “Guidelines for Disclaimers made in supporting, limiting or explaining claims made in...

ASCI frames guidelines of virtual digital assets and services

ASCI releases half-yearly complaints report for 2022; education sector and influencers lead violations

The Advertising Standards Council of India (ASCI) released its half-yearly complaints report (April to September, 2022). During the period, it processed 3,340 complaints...

Why Shot Perfume Ad Created Chaos Across The Country

Why Layer’r Shot Perfume Ad Created Chaos Across The Country?

After a huge backlash, the Layer Shot advertisement was recently pulled down by Information and Broadcast Ministry. The ad was released a while back, which caused a...

How Can Humor Be Effectively Used In Advertisements?

Humor and advertising have been together since the inception of advertising. People like funny things and it is human psychology that humans are naturally attracted to...

tata-sky-logo

Tata Sky draws inspiration from local culture; launches localized campaigns

Tata Sky launches region-specific campaigns in Kerala, Punjab & West Bengal while drawing inspiration from the local flavour of each state to connect with potential...

Sony SAB presents new brand video with a message

Sony SAB wishes New Year to its audiences with a special message

The curated slate of light-hearted, values-driven positive content on Hindi general entertainment channel, Sony SAB has always endeavoured to inspire happiness among...

Kurkure Ab Laga Masala

Kurkure unveils new campaign adding masala to mundane moments

Bollywood superstar and brand ambassador, Akshay Kumar appears in a new campaign launched by Kurkure and it revolves around adding a ‘masaledaar twist’ to everyday...

Stick Figure

Pulse Candy launches two new TVC’s with Stick Figure Animation concept

Taking forward the iconic and humorous storyline of ‘Pran Jaaye Par Pulse Na Jaaye’, Pass Pass Pulse candy has launched two new films as a part of their new...