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Why Shot Perfume Ad Created Chaos Across The Country

Why Layer’r Shot Perfume Ad Created Chaos Across The Country?

After a huge backlash, the Layer Shot advertisement was recently pulled down by Information and Broadcast Ministry. The ad was released a while back, which caused a...

How Can Humor Be Effectively Used In Advertisements?

Humor and advertising have been together since the inception of advertising. People like funny things and it is human psychology that humans are naturally attracted to...

tata-sky-logo

Tata Sky draws inspiration from local culture; launches localized campaigns

Tata Sky launches region-specific campaigns in Kerala, Punjab & West Bengal while drawing inspiration from the local flavour of each state to connect with potential...

Sony SAB presents new brand video with a message

Sony SAB wishes New Year to its audiences with a special message

The curated slate of light-hearted, values-driven positive content on Hindi general entertainment channel, Sony SAB has always endeavoured to inspire happiness among...

Kurkure Ab Laga Masala

Kurkure unveils new campaign adding masala to mundane moments

Bollywood superstar and brand ambassador, Akshay Kumar appears in a new campaign launched by Kurkure and it revolves around adding a ‘masaledaar twist’ to everyday...

Stick Figure

Pulse Candy launches two new TVC’s with Stick Figure Animation concept

Taking forward the iconic and humorous storyline of ‘Pran Jaaye Par Pulse Na Jaaye’, Pass Pass Pulse candy has launched two new films as a part of their new...

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Liquor brand advertisements appearing in IPL to be investigated by ASCI

The Advertising Standards Council of India (ASCI) has been profoundly keeping track of possible surrogate advertising during the Indian Premiere League (IPL) season,...

ASCI releases guidelines for usage of Awards and Rankings in Advertisements

ASCI releases guidelines for usage of Awards and Rankings in Advertisements

The Advertisement Standards Council of India (ASCI) has introduced guidelines (Appendix 1) for usage of Awards/Rankings in advertisements effective February 1, 2020. It...

World Consumer Rights Day

ASCI urges consumers to take action against misleading advertisements on ‘World Consumer Rights Day’

‘World Consumer Rights Day’, originated in 1983, is an occasion to remind the world about the importance of observing and enforcing consumer rights. It is celebrated...

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Times Network & AMFI rolls out ‘Jan Nivesh’ campaign

Times Network & Association of Mutual Funds in India (AMFI) commenced ‘Jan Nivesh’, a nationwide investor awareness campaign in Mumbai today. As part of the...